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Sep 30, 2024 | 
forrester.com | Eric Zines |Paul Ferron |Seth Marrs
For the first time, Forrester has published an evaluation of the combined space comprising sales content management and sales readiness (learning and development) capabilities. We call this new category “revenue enablement platforms,” or REPs. Content and readiness have been on a convergence course since the flurry of acquisitions in 2021.
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Sep 25, 2024 | 
forrester.com | Lisa Gately |Paddy Harrington |Paul Ferron
A couple of weeks ago I attended the fourth annual Marketing AI Conference (MAICON) in Cleveland, and the insights and inspiration are still resonating. MAICON was created by the Marketing AI Institute to help marketing leaders and practitioners understand, pilot, and successfully scale the use of AI in their organizations. The conference fosters a uniquely collaborative community atmosphere, with highly engaged attendees. The event is notable for a shared spirit of generosity.
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Sep 25, 2024 | 
forrester.com | Paul Ferron |Seth Marrs |Bernhard Schaffrik
We are in the final two weeks before Forrester’s B2B Summit EMEA. If you haven’t registered yet, make this your action for the day. Trust me, you don’t want to miss this! Today’s blog highlights a couple of track sessions that illustrate the inspiring and practical nature of the research we will share. Embrace Ingenuity for Sustainable GrowthIngenuity is what it takes to reinvent our businesses for sustainable growth. B2B companies operate on outdated models to drive growth.
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Sep 10, 2024 | 
forrester.com | Subhendu Pattnaik |Paul Ferron |Laura Koetzle
The Forrester B2B APAC Summit 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends and insights which are shaping the marketer’s remit in a tech disrupted world. At the Summit, you will get the opportunity to meet and network with your peers, and analysts.
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Sep 9, 2024 | 
forrester.com | Paul Ferron |Laura Koetzle |Laura Ramos
In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies. At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. Here’s a sneak peek into the value-packed sessions you won’t want to miss:Principal Analyst Amy Hawthorne will kick off the summit by addressing the outdated B2B revenue processes.
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Aug 28, 2024 | 
forrester.com | Mavis Liew |Paul Ferron |Frederic Giron
The B2B revenue process is under siege. Changing buying behaviors are making traditional ways of marketing irrelevant. The buyer journey is now complex and focuses a lot on self-research. The overreliance on lead generation metrics is obscuring the bigger picture of revenue impact. With marketers still focusing primarily on driving new logo pipeline and acquisition, they are missing the other 61% of revenue opportunities made up by their customer base.
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Aug 28, 2024 | 
forrester.com | Alvin Nguyen |Jitender Miglani |Paul Ferron
AMD’s acquisition of ZT Systems is the most recent of multiple acquisitions that are part of a strategic effort to strengthen end-to-end AI capabilities. It comes on the heels of acquisitions of Nod.ai (completed Oct 23) and SILO AI (completed Aug24). The acquisition of Nod.ai provided open-source AI software capabilities, while SILO.AI augmented personnel with experience in developing AI models, platforms, and solutions.
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Aug 26, 2024 | 
forrester.com | Paul Ferron |Jerry Zhao |Peter Ostrow
Are you ready to transform your B2B marketing and sales strategies? Forrester’s B2B Summit EMEA 2024 is just around the corner, and it’s the event you can’t afford to miss. Here’s why you need to be there. Revolutionize Your B2B Strategy. In today’s fast-paced business environment, staying ahead of the curve is crucial. B2B Summit EMEA is designed to provide you with the latest insights, strategies, and tools to revolutionize your B2B approach.
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Apr 3, 2024 | 
forrester.com | Lisa Gately |Phyllis Davidson |Paul Ferron
I attended the Adobe Summit last week – one year on from the release of Firefly – and one of my big takeaways was how clear it is that B2B content workflows will undergo major change in the relatively near future.
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Apr 2, 2024 | 
forrester.com | Phyllis Davidson |Paul Ferron |Daryl Wright
Lilacs, daffodils, and other spring flowers are blooming, and the moss between the rocks under the old magnolia tree is verdant and bright green. Similarly, change is in the air for content strategy. I found myself ruminating about content strategy while admiring the flowers in my yard upon my return from Adobe’s annual Summit in Las Vegas last week. The company released a slew of Adobe Experience Cloud and Adobe Creative Cloud announcements.
