Michael E. Raynor

Dec 16, 2024 | iveybusinessjournal.com | Michael E. Raynor

The corporate net zero movement has a problem: it’s asking companies to commit to a goal they can’t achieve. The issue is not lack of intent or even resources. Rather, there is an inherent but subtle contradiction at the heart of net zero targets as they are currently understood.

Aug 10, 2024 | sharpenyouraxe.substack.com | Clayton M. Christensen |Michael E. Raynor |Rory McDonald |Rupert Cocke

"Ibai Llanos en La Velada del Año." by Cristinaperiodista1999 is licensed under CC BY-SA 4.0.A business scholar called Clayton Christensen has studied disruptive innovation in great depth, alongside with other academics. He says that disruption is possible because established companies usually try to keep their biggest and most profitable customers happy; and as a result largely ignore other segments.