Michael G. Jacobides

Oct 4, 2023 | hbrfrance.fr | Michael G. Jacobides |Martin Reeves

L'idée en bref LE CHALLENGEMême en période de récession ou de repli économique majeur, certaines entreprises parviennent à tourner la situation à leur avantage. Ainsi, au cours des quatre dernières crises, 14% des entreprises ont vu à la fois le taux de croissance de leur chiffre d’affaires et leur marge d’exploitation progresser. LES GAGNANTSUne crise telle que la pandémie de Covid-19 fait évoluer durablement certains comportements de consommation.

Sep 13, 2023 | london.edu | Mel Bradman |Michael G. Jacobides |Sophie Haydock

Think - AT LONDON BUSINESS SCHOOL AI products and services are the results of technological developments but they are experienced by consumers The ubiquitous integration of AI in products and services creates distinct consumer experiences: data capture, classification, delegation and social interaction These experiences deliver great value but also costs to consumers Managers and developers should have these costs and their solutions on their radar AI has the potential to make our lives...

Jun 11, 2023 | london.edu | Áine Doris |Helen Edwards |Michael G. Jacobides |Rene Langen

In this episode of the Why podcast, London Business School’s Anja Lambrecht and Xu Zhang discuss their recent research into how TV ads influence online sales for a major travel website, exploring how their findings challenge conventional views about their value. The research suggests that spikes in sales following an advert are not necessarily incremental sales, but instead an acceleration of sales that would have happened at a later time, an effect they term “intertemporal substitution”.

Mar 29, 2023 | strategy-business.com | Michael G. Jacobides

Photograph by Sumiko Scott Digitally enabled ecosystems are a vital part of the modern business landscape. They open the door to new customers and markets, and broaden and enhance a firm’s value proposition through the seamless bundling and integration of goods and services. Last but not least, ecosystems help companies become more innovative. It’s little wonder so many want to get involved.