Articles

  • 1 week ago | covercropstrategies.com | Mike Lessiter

    Ben Addington, marketing director for DLF North America, sits down to talk about all things cover crops with Lessiter Media president Mike Lessiter. DLF is a global seed company — the seventh-largest seed company in the world — that specializes in forage, turf grass, conservation seed, cover crops and wildlife seed across North America and across the globe. KEYWORDS Ben Addington DLF DLF North America Mike seed company

  • 1 week ago | no-tillfarmer.com | Mike Lessiter

    Ben Addington, marketing director for DLF North America, sits down to talk about all things cover crops with Lessiter Media president Mike Lessiter. DLF is a global seed company — the seventh-largest seed company in the world — that specializes in forage, turf grass, conservation seed, cover crops and wildlife seed across North America and across the globe. VIDEO

  • 3 weeks ago | farm-equipment.com | Mike Lessiter

    TakeawaysConsider the coaches, teachers & mentors that inspired you to excel – and their methods. Managers exist to bring their subjects to newer heights – and personal and professional achievements. Developing talent and managing toward results IS the job. Pay it forward. Ask no less of the next generation than was asked of you in your development.

  • 1 month ago | farm-equipment.com | Mike Lessiter

    Editor’s Note: P&K Equipment was named by Farm Equipment’s independent panel of judges as the 2025 “Best in Class” Dealership. The judges praised P&K for its investment in an in-house dealer-led training program, revenue levels per employee, outstanding market share in all customer segments, community involvement, succession planning and success in integrating 30 locations of 2 geographic regions of distinct historical entities. Farm equipment is a straight-forward business.

  • 1 month ago | farm-equipment.com | Mike Lessiter

    As you know, Farm Equipment magazine is a niche media. A “small but mighty industry” is how I heard it put recently. Our Farm Equipment serves a small universe by most media standards — with a mailed circulation of 12,450 and average monthly web users of 53,000. But we’ll agree to that description of the “mighty” buying- and practice-setting influence of our audience.

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