Monica Bellflower

Jun 23, 2024 | chiefmarketer.com | Kaylee Hultgren |Monica Bellflower |Miles Marmo |Adam Rossow

Contextual targeting for digital ads is experiencing a resurgence as the deprecation of third-party cookies draws nearer and advertisers seek viable alternatives for reaching their ideal consumer. Google’s recent announcement that they would postpone the cookie wind-down has simply delayed the inevitable. This eventual shift marks a departure from the conventional audience-based targeting methods, prompting advertisers to rethink strategies.

Apr 19, 2024 | martechseries.com | Monica Bellflower

In recent years, the concept of identity has evolved within various business operations. The functions of identity have historically ranged  from I-9 verifications in human resources to the marketing strategies targeting customer demographics to the methodologies employed by fraud detection teams.