Moss Clement

Jan 16, 2024 | nealschaffer.com | Neal Schaffer |Moss Clement |Vinay Koshy

Most of us remember when AI was primitive, and any form of creativity from computers was a pipe dream. However, over the last year and a half, AI has become a major player in content marketing. In fact, generative AI has disrupted an entire industry by being not only novel but also inexpensive. However, AI content is highly controversial.

Oct 14, 2023 | gaenzlemarketing.com | Moss Clement

Types of marketing content to create at all levels of the buyer journey: You’ve read about it on blogs, heard it on podcasts, and watched it on videos. What? Excellent content is the secret ingredient that walks consumers through the stages of the customer journey into the sales funnel and drives conversions. Remember, producing marketing content aims to engage and entertain your readers and prospective clients.

Sep 19, 2023 | gaenzlemarketing.com | Moss Clement

Congratulations, you’ve completed your website content audit—a profound step toward improving your content optimization strategies for better marketing results. You’ve determined what’s working and what’s not to ensure that content aligns with your entire content marketing strategy and goal. What’s next? It’s time for the real magic—transforming your content audit data analytics into actionable strategies to boost ROI.

Aug 29, 2023 | nealschaffer.com | Neal Schaffer |Moss Clement

Marketing as a discipline has evolved extensively over the last 30 years. Before the Internet became universally accessible, most advertising opportunities involved traditional media like print publications, radio, and television. These options were relatively expensive, as advertisers had to buy finite ad space in media-controlled properties. Now, in the age of the Internet, it’s easier than ever to spread your brand message.

Aug 28, 2023 | nealschaffer.com | Neal Schaffer |Moss Clement

Right now, the hottest topic in content marketing is AI. This is no surprise when you consider that AI tools are brand-new technological toys on the market. Furthermore, there is an army of writers and editors who feel that their job is directly threatened by this new technology. Part of the discussion also concerns the quality of content created by AI.