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11 Local SEO Tips to Help Boost Business Visibility

Mar 5, 2024 | myob.com | Kellie Byrnes |Myob PayBy

In today’s digital age, establishing a strong online presence is essential for small and medium-sized enterprises (SMEs). Whether you run a local bakery, a boutique consultancy, or a neighbourhood hardware store, harnessing the power of local SEO (Search Engine Optimisation) can help potential customers find your business more easily. Here’s what you need to know about local SEO today. Why Local SEO Matters for SMEsFor starters, it provides increased visibility.
Over 50 and over the hill? Discover your appetite for change

Feb 28, 2024 | myob.com | Jim Cocks |Kellie Byrnes |Myob PayBy |Mark Phillips

Because more than 4.5 million Australians won’t have sufficient super or other investments on which to retire, many face the prospect of having to work far longer than they might once have thought. Being indefinitely stuck in a job you can’t stand certainly isn’t ideal. But widespread skills and labour shortages mean you at least have a reasonable chance of dodging the unemployment scrap heap. However, an alarming number of small business owners are in a worse situation.
How to Launch an eCommerce Startup That Drives Sales

Feb 26, 2024 | myob.com | Myob PayBy

There are currently more than 2.64 billion online buyers in the world. That’s roughly 33 per cent of the world’s population. It’s safe to say that eCommerce has become an integral part of our daily lives. From buying a last-minute birthday present to ordering groceries online, eCommerce has permeated every industry and facet of our lives. And with Australia’s eCommerce market projected to reach $57.45 billion in revenue by 2028, who wouldn’t want to get a slice of the pie?
Digital Skills for Manufacturing Fund Applications Open Now

Feb 26, 2024 | myob.com | Kellie Byrnes |Myob PayBy

In a bid to foster innovation in the manufacturing sector, Federal and State governments are recognising the importance of equipping workers with digital skills. As technology continues to reshape the manufacturing landscape, businesses must adapt to remain relevant and seize new opportunities. To support this transition, the Victorian Government is offering grants to manufacturing businesses aimed at upskilling their workforce.
MYOB CRM: Mastering the quote to elevate your sales

Feb 25, 2024 | myob.com | Kellie Byrnes |Myob PayBy

When it gets down to clinching a sale, first impressions last, and it often pivots on that crucial initial exchange: the quote. It’s far more than just a rundown of costs; it’s a mirror reflecting your business’s professionalism, attention to detail, and comprehension of customer needs. By using a powerful whole-of-business customer relationship management (CRM) solution, you can go beyond the basics and create highly customised quotes that automatically feed into your sales pipeline.
How to turn your business passion into profit

Feb 22, 2024 | myob.com | Kellie Byrnes |Benjamin Kluwgant |Myob PayBy |Jim Cocks

Leaving your comfortable 9-5 to go create that freedom business can be filled with twists, turns, and unexpected challenges. For many, it begins with a burning passion and a desire to make a difference in the world. Yet, the road to turning your passion into profit is rarely linear, as I learned firsthand in my own journey. After many years growing my own company and supporting many to do the same, I’ve discovered that getting started is the hardest part, which is why most stay in the rat race.
Grants for SMEs to lower energy bills

Feb 20, 2024 | myob.com | Myob PayBy

A further $41 million for small and medium businesses to lower energy bills has been announced by the federal government. The Energy Efficiency Grants (EEG) for Small and Medium Enterprises is part of the campaign to improve energy efficiency, save on energy bills and lower emissions. The grants are between $10,000 and $25,000 and can be used to upgrade to more efficient equipment. Moreover, this includes replacing air conditioners with high efficiency units or gas heating boilers with heat pumps.
Common Business Mistakes To Avoid

Feb 20, 2024 | myob.com | Kellie Byrnes |Myob PayBy

When it comes to small business ownership, the path to success is laden with potential pitfalls. However, many of these business mistakes can be sidestepped with the right knowledge and tools. With 2024 well underway, let’s dive into some practical tips that’ll help ensure your business not only survives but thrives. 1. Ignoring the Power of PlanningFirstly, every successful voyage begins with a map. Business planning isn’t a one-off task.
Maximising Value for Your Business

Feb 19, 2024 | myob.com | Kellie Byrnes |Myob PayBy

It’s viewed as a bit of a cliché these days, but the old adage “time is money” is still relevant in today’s breakneck-speed environment, especially for small and medium business owners. With so much on your plate, from operations and customer service, to sales and marketing and beyond, it’s crucial to find new ways to streamline and optimise your processes.
MYOB Business Monitor finds cost of living bites

Feb 15, 2024 | myob.com | Kellie Byrnes |Emma Fawcett |Myob PayBy

Fifty-eight per cent of small and medium sized enterprises (SMEs) say the cost of doing business is more of an issue than it was 12 months ago, according to the latest MYOB Business Monitor released today. To manage the rising cost of doing business, SMEs have taken action on a number of fronts including incorporating increases into the price of their products and services (29%), making less or no profit (28%), and the business owner either reducing or not taking an income (21%).