Naomi Gibbs

Jun 5, 2024 | onlinelibrary.wiley.com | Jennifer Boyd |John Holmes |Naomi Gibbs |Charlotte Buckley

1 INTRODUCTION Alcohol consumption is a leading cause of death, disease and disability globally [1, 2]. Targeted price-based interventions, for instance, minimum unit pricing (MUP), can reduce alcohol consumption, and as a result alcohol-related morbidity and mortality [3-6]. MUP sets a legal ‘floor price’ below which retailers cannot sell a particular volume of pure alcohol to consumers [3].