Nathan Hammerle

Mar 12, 2024 | xbiz.com | Kim Airs |Sofia Barrett-Ibarria |Eric Lee |Nathan Hammerle

Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Mar 9, 2024 | xbiz.com | Kim Airs |Sofia Barrett-Ibarria |Eric Lee |Nathan Hammerle

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable. In adult stores, lingerie can help attract first-time customers, introducing them to the world of pleasure products. After all, it’s for everybody —regardless of gender, orientation, body shape, race, age or ability.

Mar 7, 2024 | xbiz.com | Sofia Barrett-Ibarria |Eric Lee |Nathan Hammerle |Rebecca Weinberg

"I still do a bit of everything,” says Joreail Armstrong. “I’m still out there, sometimes counting inventory in the warehouse and then packing something to get ready to go. It’s always a learning experience.” Today, Armstrong serves as business development manager for boutique sex toy brand Honey Play Box, but he began his role there as a one-man marketing department, assisting CEO Shirley Wang with nearly every aspect of launching the brand.

Mar 5, 2024 | xbiz.com | Eric Lee |Nathan Hammerle |Rebecca Weinberg |Sean Quinn

Once upon a time, folks didn’t think much about what their sex toys were made of. Not coincidentally, sex shops often smelled like plastic shower curtains. Fortunately for everyone, times have changed. Today’s manufacturers and consumers are material-savvy, giving rise to pleasure products that are safe to use, beautiful to look at, high-quality and even environmentally responsible.

Feb 29, 2024 | xbiz.com | Rebecca Weinberg |Sean Quinn |Nathan Hammerle

We often do some research before making purchases, whether by delving into a company’s background, exploring specific products or simply making sure we understand how to use something before we buy it. In the realm of pleasure products, however, it is common to encounter customers with little or no knowledge about the products we offer — or even a clear idea of what they are looking for.