Sofia Barrett-Ibarria

Mar 21, 2024 | xbiz.com | Vanessa Rose |Ariana Rodriguez |Kim Airs |Sofia Barrett-Ibarria

Imagine you’re at a store, deciding between two products with similar packaging, features and pricing. You’re not predisposed toward either brand and you haven’t seen any reviews — but one of them offers, “Free gift with purchase!” Does that win you over? After all, everyone wants something for nothing. Don’t they? Or do you remain skeptical, wondering “What’s the catch?” and seek out more information about both the product and gift before making your decision?

Mar 19, 2024 | xbiz.com | Ariana Rodriguez |Kim Airs |Sofia Barrett-Ibarria |Eric Lee

Anyone working in the sexual wellness and pleasure sector has at some point had to deal with the constant pushback from mainstream media when it comes to issues like external perceptions of the industry, limited marketing and advertising options. This is especially true if you work in PR and communications, like I do.

Mar 14, 2024 | xbiz.com | Ariana Rodriguez |Kim Airs |Sofia Barrett-Ibarria |Eric Lee

With each new year that rolls in, new pleasure products brands emerge, and 2024 is no exception. Already this year, a slew of new brands are rapidly gaining traction and recognition via social media, among retailers and distributors — and most importantly, end consumers. Behind each new brand in this year’s roundup of up-and-comers is a story of the perseverance, pure gut instinct and/or sheer chutzpah that drove its launch, particularly amid today’s challenging economic times.

Mar 12, 2024 | xbiz.com | Kim Airs |Sofia Barrett-Ibarria |Eric Lee |Nathan Hammerle

Each month, XBIZ spotlights the career accomplishments and outstanding contributions of Women in Adult. WIA profiles offer an intimate look at the professional lives of the industry's most influential female executives. When you do what you love, they say, you’ll never work a day in your life — and when your job involves educating the masses about sex toys, it’s hard not to love what you do.

Mar 9, 2024 | xbiz.com | Kim Airs |Sofia Barrett-Ibarria |Eric Lee |Nathan Hammerle

Lingerie: a sexy French word for an alluring little something to spark things up in the bedroom, teasingly wear out to clubs, dress up in to celebrate a special occasion or just wear under everyday clothes to feel excited and desirable. In adult stores, lingerie can help attract first-time customers, introducing them to the world of pleasure products. After all, it’s for everybody —regardless of gender, orientation, body shape, race, age or ability.