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1 month ago | 
mediacat.uk | Mike Piggott |James Swift |Nazli Selin Ozkan |Svilena Keane
The global market gaming streaming currently sits at around $8.4bn, and it is expected to reach $13.8bn by 2030. While Twitch and YouTube dominate the industry, there are a host of other platforms out there, and each offers something a little different to users and advertisers. Here’s our guide to the major platforms, and some minor ones, too.
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2 months ago | 
mediacat.uk | James Swift |Svilena Keane |Nazli Selin Ozkan |Natasha Randhawa
Sarah Mansfield was the vice president of global media at Unilever for almost a decade before she left the FMCG company at the end of 2024 to start her own consultancy, Barcarolle. At Unilever, Mansfield was in charge of global media media operations, which meant she was responsible for everything that formed the backbone of media — agency relationships, trading, the tech stack, and so on — as well as implementing best practices across the company for full-funnel planning and retail media.
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2 months ago | 
mediacat.uk | Svilena Keane |Nazli Selin Ozkan |James Swift |Natasha Randhawa
The first three episodes of Molly Mae Hague’s docuseries, Behind It All, aired on 17 January and had fans talking about more than just the star’s fashion line, Maebe, or her ex-fiancé, Tommy Fury — viewers were also impressed by the programme’s ads, which featured Hague herself. The ads showed Hague promoting L’Oréal and LookFantastic products.
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2 months ago | 
mediacat.uk | Nazli Selin Ozkan |James Swift |Natasha Randhawa |Chris Kenji Beer
Total revenue rose to $427.7m in the fourth quarter, and global daily active uniques (DAUq) increased by 30% YoY to 101.7 million. In 2024, the company grew its total revenue 62% to $1.3bn and its ad revenue 50% to $1.2bn. Q4 was the second consecutive profitable quarter for the company.
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2 months ago | 
mediacat.uk | James Swift |Svilena Keane |Nazli Selin Ozkan |Natasha Randhawa
Sixty-three percent of marketers plan to partner with virtual influencers this year, according to a report by the . But a new study claims to show how people respond when they realise they are being sold to by a human-like virtual influencer (HVI), compared with one that’s flesh and blood. Researchers conducted an online experiment with 105 students, who were shown both human and human-like influencer content, and then asked to fill out a questionnaire about the experience.
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2 months ago | 
mediacat.uk | James Swift |Faris Yakob |Svilena Keane |Nazli Selin Ozkan
Meta CEO Mark Zuckerberg promised analysts on Wednesday that his company would spend ‘hundreds of billions of dollars’ on AI infrastructure, and would fund the expenditure by putting those technological advances to work in advertising products.
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2 months ago | 
mediacat.uk | Faris Yakob |James Swift |Svilena Keane |Nazli Selin Ozkan
Do you know what song was the UK Christmas number one? No one (in the UK) that I asked while writing this did. When I was young, in the beforetimes of mass media, Top of the Pops was a cultural barometer. It was the world’s longest running weekly music show, until it got cancelled because it had come to its ‘natural conclusion’, according to the BBC’s director of television. The charts tell us what other people like, a form of social proof, leading others to discover it.
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Jan 3, 2025 | 
mediacat.uk | Nazli Selin Ozkan
Matt Klein is a cultural theorist and strategist who writes a newsletter, Zine, about how cultural and social trends are shaping the media environment. Last year, Klein produced a limited-run printed version of Zine that explored the phenomenon of audience capture, which makes creators a prisoner of their fans’ expectations. MediaCat sat down with Klein to talk about how creators and media companies can strike a balance between taking on board feedback and surrendering their identity.
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Dec 23, 2024 | 
mediacat.uk | Nazli Selin Ozkan
We Are Social published its annual Think Forward report last month, predicting the trends that will shape social media and other online spaces in 2025. We asked Paul Greenwood, global head of research and insights at the agency, to give us the details. Social’s promise was connecting with friends and family and fostering community.
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Dec 5, 2024 | 
mediacatmagazine.co.uk | Nazli Selin Ozkan |James Swift |Aaron Goldman
We Are Social published its annual Think Forward report last month, predicting the trends that will shape social media and other online spaces in 2025. We asked Paul Greenwood, global head of research and insights at the agency, to give us the details. Social’s promise was connecting with friends and family and fostering community.
