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2 months ago | 
mediacat.uk | Nazli Selin Ozkan |James Swift |Natasha Randhawa |Chris Kenji Beer
Total revenue rose to $427.7m in the fourth quarter, and global daily active uniques (DAUq) increased by 30% YoY to 101.7 million. In 2024, the company grew its total revenue 62% to $1.3bn and its ad revenue 50% to $1.2bn. Q4 was the second consecutive profitable quarter for the company.
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2 months ago | 
mediacat.uk | Svilena Keane |James Swift |Natasha Randhawa |Chris Kenji Beer
It’s earnings call season and MediaCat UK is earwigging. Here’s what executives at some of the world’s biggest brands have been telling analysts about marketing and media in the financial quarter just gone. How did the company do in 2024? Net revenues grew 6% in the final quarter of the year and 3% across the full year. According to CEO and Chairman James Quincey, the company’s ‘all-weather strategy is working.’ What did the executives say about marketing and media?
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2 months ago | 
mediacat.uk | Chris Kenji Beer |Mike Piggott |Faris Yakob |Svilena Keane
2025 will be a big year. Over the next 11 months you can expect autonomous cars to take your kids to school, women to start wearing one-piece hygienic suits (and move from human to silicon partners), tobacco smoking to vanish, and the very concept of currency, schools, and the internal combustion engine to disappear. Or… maybe not. As you’ve no doubt realised, these are past predictions about the year 2025 AD, and while the year is still young, none of them seem likely to transpire.
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Nov 6, 2024 | 
mediacatmagazine.co.uk | Josh Graham |Chris Kenji Beer |Phillip Katz |Linn Frost
Just this week, something on LinkedIn sent me screaming back through the mists of time to the distant past/2018. For some of us, the good old days, for most of us, the similar old days. Regardless, such was the specificity of this post’s humour that I actively recoiled (you can’t prove that I didn’t) at the sight. It took me back to the golden age of Weird Twitter, days that I thought we, as marketers, had moved on from.
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Oct 24, 2024 | 
mediacatmagazine.co.uk | Chris Kenji Beer |Richard Shotton |Sam Fowler |Nick Mason
As a discipline, it’s about understanding what people want, and making money out of it. To figure this out, we need to know how they think, feel, and behave. And who works in marketing? It tends to be… someone who’s interested in how others think, feel, and behave!Our industry is a subgroup, removed from the general population.
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Sep 25, 2024 | 
mediacatmagazine.co.uk | Chris Kenji Beer |Steve Hastings |Mazen Hussain
System1 and ITV have published ‘Break Through’, a report examining ‘new-to-TV’ advertising. The study reveals ads by new-to-TV businesses are improving and shows that TV remains a powerful medium for advertising. According to a press release, System1 and ITV analysed 500 ads (aired on ITV between 2020 and 2024) by 169 businesses that had not advertised on TV in two decades. More specifically, they used System1’s Test Your Ad metrics to gauge the performance of the ads.
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Jul 25, 2024 | 
mediacatmagazine.co.uk | Chris Kenji Beer |Grace Gollasch |Andrea Buzzi |Stephen Woodford
Advertising: Who Cares? has announced details of its first event offering solutions to today’s biggest industry challenges. Taking place on 12 September from 2 pm at the Royal Society of Arts, the event will provide advice to tackle ongoing issues, discussing data and consumers’ dissatisfaction with ineffective and invasive ads.
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Jun 23, 2024 | 
onlinelibrary.wiley.com | Chris Kenji Beer
During the second half of the twentieth century Australia's pattern of human settlement saw significant shifts. The edges of the major cities and seachange localities accommodated much growth as the national population increased from less than eight million in 1947 to over nineteen million at the century's end.
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Apr 9, 2024 | 
mediacatmagazine.co.uk | Paul Briggs |Alex Brownsell |Chris Kenji Beer |Kate Knowles
It’s what connects players to the game. Fans to players. Communities to clubs. Everything stems from a personal connection to what happens on the pitch. But it isn’t confined to those spaces. In fact, it extends far beyond it. Brands have long known the power of this connection. Brand partnerships and sponsorships are at the cornerstone of sports around the world. Estimates at over $50bn — and project it to rise north of $112bn by 2031.
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Feb 29, 2024 | 
mediacatmagazine.co.uk | Giles Lury |Richard Shotton |Chris Kenji Beer |Simran Gill
If you have ever seen Singin’ in the Rain (1952) you’ll probably remember Donald O’Connor’s wonderful comic rendition of ‘Make ‘em laugh’. Rumour has it that it was so strenuous that the still young but chain-smoking O’Connor spent the two days after filming in bed, recovering. I would like to take the song title and add it to the lexicon of famous adages: like ‘Sex Sells’ and ‘Celebrity Sells’.
