Nicholas Robinson

2 months ago | confectionerynews.com | Natasha Spencer-Jolliffe |Gill Hyslop |Augustus Bambridge-Sutton |Nicholas Robinson

Amid supply chain concerns, crippling cocoa costs and volatility within the wider geopolitical environment, cautious confectionery brands are turning to packaging to hone in on innovations. In 2024, 20% of new consumer packaged goods in Australia and New Zealand were led by packaging changes, according to market intelligence from Mintel. “Packaging is no longer just about protection – it’s a strategic tool that can make or break a product’s success,” Mintel says. 1.