Nick Buck

2 months ago | forrester.com | John Arnold |Karen Tran |Nick Buck

More B2B organizations are asking whether connected television (CTV) is a viable option as traditional digital marketing channels face unprecedented challenges. With AI-powered search threatening click-throughs and the cost of social media ads rising, B2B advertisers are seeking alternatives that offer both precision and scale. The IAB reports that CTV spending will increase 13.8% in 2025, which makes it one of the fastest growing media channels. But is CTV a good fit for B2B organizations?

2 months ago | forrester.com | Karen Tran |Nick Buck |Erik Nost

AI advancements have caused deepfakes to emerge as a significant threat that B2B CMOs and brand leaders cannot afford to ignore. These synthetic audio-visual impersonations can mimic real individuals with alarming accuracy. As this technology becomes more accessible, the potential for misuse grows, posing risks to businesses’ reputations, stock prices, and overall trust.

2 months ago | forrester.com | Nick Buck |Dawn Ferrara |Kelvin Gee |Conrad Mills

As a keen amateur chef, I have been known to occasionally seek inspiration from a tv cooking competition. Those bite-sized episodes of culinary drama sometimes provide just enough to satisfy my hunger for light evening entertainment.

Dec 14, 2022 | forrester.com | John Arnold |Nick Buck |Xiaofeng Wang

Dec 13, 2022 | forrester.com | Martin Gill |Nick Buck