Nick Buck

Feb 3, 2025 | forrester.com | John Arnold |Karen Tran |Nick Buck

More B2B organizations are asking whether connected television (CTV) is a viable option as traditional digital marketing channels face unprecedented challenges. With AI-powered search threatening click-throughs and the cost of social media ads rising, B2B advertisers are seeking alternatives that offer both precision and scale. The IAB reports that CTV spending will increase 13.8% in 2025, which makes it one of the fastest growing media channels. But is CTV a good fit for B2B organizations?

Jan 31, 2025 | forrester.com | Karen Tran |Nick Buck |Erik Nost

AI advancements have caused deepfakes to emerge as a significant threat that B2B CMOs and brand leaders cannot afford to ignore. These synthetic audio-visual impersonations can mimic real individuals with alarming accuracy. As this technology becomes more accessible, the potential for misuse grows, posing risks to businesses’ reputations, stock prices, and overall trust.

Jan 30, 2025 | forrester.com | Nick Buck |Dawn Ferrara |Kelvin Gee |Conrad Mills

As a keen amateur chef, I have been known to occasionally seek inspiration from a tv cooking competition. Those bite-sized episodes of culinary drama sometimes provide just enough to satisfy my hunger for light evening entertainment.