Conrad Mills
Principal Analyst at Forrester Research
b2b marketing | @Forrester Analyst | outdoor enthusiast
Articles
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4 days ago |
forrester.com | Conrad Mills
AI has the potential to fundamentally remake many aspects of how we plan and execute events. Yet, despite its wide-ranging potential, data from Forrester’s 2025 State Of B2B Events Survey shows that current uptake is low. While some leaders we spoke to are cautiously optimistic, there are wide-ranging concerns around safety, privacy, and vendor capabilities.
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2 weeks ago |
forrester.com | Conrad Mills
Over the past year, B2B event teams have faced mounting challenges. A volatile economic and political climate has intensified existing pressures around inflation, budgets, and staffing. At the same time, competition for attendees and sponsors has grown fiercer, with leaders struggling to attract both the quantity and quality of participants needed to meet their goals. Attendee behavior is also shifting—people are registering later and expecting more interactive, personalized experiences.
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1 month ago |
forrester.com | Conrad Mills |Dipanjan Chatterjee |Laura Ramos
The political environment is impacting the appeal of US based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays. At the same time, events focused on the US government sector are challenged due to new approval processes and travel freezes.
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Feb 10, 2025 |
forrester.com | Dipanjan Chatterjee |Nikhil Lai |Conrad Mills
What’s a tariff? A tariff is simply a tax – when one country imposes a tariff on another (as the U.S. has done with China and is threatening to do with Canada and Mexico), then products imported from those countries are subject to a tax. Like most trade policies, this can get pretty complex, so it’s not a flat tax for everything imported from that country but can vary by category.
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Feb 7, 2025 |
forrester.com | Nikhil Lai |Peter Ostrow |Conrad Mills
Marketers spend hundreds of millions of dollars a year on paid search but only hundreds of thousands on search engine optimization (SEO). Marketers know SEO isn’t thousands of times less valuable, but it can feel thousands of times harder to realize its value.
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RT @mktgopsguy: Here’s the second and concluding part of the blog post that @conradmills and I have published on getting the most from your…
I’m looking forward to joining next months @Bizzabo webinar and sharing some of the key B2B event trends I’m seeing!
🚀 Exciting news: Bizzabo is hosting a must-attend webinar: "The state of B2B event technology" featuring guest speaker @conradmills, Principal Analyst at @forrester Research. Register now: https://t.co/sNTg77MfB8 https://t.co/gh9WddJyMy
Super excited as we kick off the 2022 Forrester B2B EMEA Summit in London! https://t.co/midYNSSZWK
