Conrad Mills
Principal Analyst at Forrester Research
b2b marketing | @Forrester Analyst | outdoor enthusiast
Articles
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1 week ago |
forrester.com | Conrad Mills |Dipanjan Chatterjee |Laura Ramos
The political environment is impacting the appeal of US based events for international attendees, with Tourism Economics, a subsidiary of Oxford Economics predicting a 15.2% decline in inbound international travel due to a combination of shifts in pubic sentiment, travel advisories, and visa delays. At the same time, events focused on the US government sector are challenged due to new approval processes and travel freezes.
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2 months ago |
forrester.com | Dipanjan Chatterjee |Nikhil Lai |Conrad Mills
What’s a tariff? A tariff is simply a tax – when one country imposes a tariff on another (as the U.S. has done with China and is threatening to do with Canada and Mexico), then products imported from those countries are subject to a tax. Like most trade policies, this can get pretty complex, so it’s not a flat tax for everything imported from that country but can vary by category.
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2 months ago |
forrester.com | Nikhil Lai |Peter Ostrow |Conrad Mills
Marketers spend hundreds of millions of dollars a year on paid search but only hundreds of thousands on search engine optimization (SEO). Marketers know SEO isn’t thousands of times less valuable, but it can feel thousands of times harder to realize its value.
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2 months ago |
forrester.com | Peter Ostrow |Conrad Mills |Thomas Husson
It’s B2B Summit season again here at Forrester, and we’re having fun getting ready. Actually, the season for this year’s event in Phoenix began in September, so our research, events, editorial, graphics, and production teams spend more time on this event than not, making “season” a relative term. For me, every B2B Summit cycle provides a number of journeys that are legitimately more valuable than their destination.
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2 months ago |
forrester.com | Conrad Mills |Thomas Husson |Peter Wannemacher
Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months. Last Year’s SurveyThe 2024 survey delivered a number of insights into the evolving event mix, priority focus areas, and approaches to event technology. These included:Two-thirds of marketers faced flat or declining event budgets.
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RT @mktgopsguy: Here’s the second and concluding part of the blog post that @conradmills and I have published on getting the most from your…
I’m looking forward to joining next months @Bizzabo webinar and sharing some of the key B2B event trends I’m seeing!
🚀 Exciting news: Bizzabo is hosting a must-attend webinar: "The state of B2B event technology" featuring guest speaker @conradmills, Principal Analyst at @forrester Research. Register now: https://t.co/sNTg77MfB8 https://t.co/gh9WddJyMy
Super excited as we kick off the 2022 Forrester B2B EMEA Summit in London! https://t.co/midYNSSZWK
