Kelvin Gee

2 months ago | forrester.com | Nick Buck |Dawn Ferrara |Kelvin Gee |Conrad Mills

As a keen amateur chef, I have been known to occasionally seek inspiration from a tv cooking competition. Those bite-sized episodes of culinary drama sometimes provide just enough to satisfy my hunger for light evening entertainment.

2 months ago | forrester.com | Conrad Mills |Kelvin Gee |Nikhil Lai

Delivering compelling B2B event content is central to an event’s success, but it’s a high-stakes endeavor. Leaders must build organizational alignment around a key theme that aligns to business objectives. They need to use this theme to craft a narrative that feeds into all aspects of event content. They must coordinate with demanding speakers. Resourcing and budgets are stretched. And all of this happens under the pressure of the unmovable deadline of a live event.

2 months ago | forrester.com | Kelvin Gee |Conrad Mills |Shari Srebnick

In the high-stakes world of B2B sales, no path to a closed deal is perfectly linear. According to Forrester’s 2024 Demand, ABM, and Customer Marketing Survey, 56% of opportunities handed off to sales fail to close successfully. The preponderant focus that still exists on identifying new opportunities in Demand & ABM means that revisiting stalled or detoured deals has significant untapped potential.

Jul 26, 2024 | forrester.com | Simon Daniels |Kelvin Gee |Boris Evelson

RevOps teams are at the heart of driving growth and efficiency. Despite being champions of AI-enabled tools to make that happen, they often end up like the cobbler’s children with no shoes and come last in adopting the latest tools themselves. At the same time, most revenue teams in B2B organizations are leveraging AI and many plan to make more use of AI in their marketing going forwards.

Jul 25, 2024 | forrester.com | Nora Conklin |Kelvin Gee |Amy Hawthorne

Forrester’s biennial State of ABM survey is back, and we’re inviting you to participate! Everyone who completes the survey will gain access to the latest trends regarding the current state of ABM and how their peers are focusing their efforts. OverviewWe at Forrester have been speaking about the convergence of Demand and ABM for years. But how is this playing out in practice today?