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Apr 24, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Nikola Djuric
The 43rd episode of the DesignRush Podcast brings us a conversation with Andy Crestodina, one of the most renowned marketing voices in the business world.
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Apr 5, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Sumana Ganguly |Bisera Stankovska |Nikola Djuric
There's a fallacy that business decision-making isn’t driven by emotions. All decision-making in our lives is emotional, so when it comes to B2B sales, it's about connecting with people on a level that doesn't feel fake or forced.
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Apr 3, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Sumana Ganguly |Jelena Relić |Nikola Djuric
In 2024, people spend about seven hours a day on average connected to the internet – that’s largely where you’re going to meet your customers and shape their impressions of your brand. The big evolution comes when you start looking at this environment as a place where people experience your products and services in all stages. You have to view your brand the way customers will view it – as an extension of how you serve them in every environment.
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Apr 1, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Sumana Ganguly |Bisera Stankovska |Nikola Djuric
The biggest challenge B2B marketers face in 2024 is the lack of consistency stemming from continuously changing budgets. Brands must remain focused on long-term growth plans by putting sustainable programs in place and sticking with them – rather than chasing after silver bullets whenever a new trend emerges. This strategy aligns perfectly with B2B’s traditionally long buying cycles, where brands are managing sustainable programs over a long period, according to marketing veteran Reid Carr.
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Mar 29, 2024 | 
spotlight.designrush.com | Nikola Djuric
Though many people don't realize it, 77% of us interact with AI daily, from organizing our schedules to keeping us healthy and entertained. In business, AI is a big deal, too. This technology is expected to change U.S. employment figures dramatically by 2025, creating 12 million more jobs and boosting the global economy. But AI isn't all good news. It brings challenges, like fake news and privacy concerns.
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Mar 28, 2024 | 
spotlight.designrush.com | Jelena Relić |Nikola Djuric
When we think of smart mobility, we refer to using technology and big data to improve transportation systems by making them:EfficientSustainableUser-friendlyDesignRush spoke with Jacques de Kock, Lead Developer at outdoor communication platform Soofa, to learn everything about digital out-of-home (DOOH) advertising in urban environments, including mobility systems, and how it affects our daily lives.
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Mar 25, 2024 | 
spotlight.designrush.com | Zarah Ariola |Nikola Djuric
The HR market has changed significantly over the past years, according to Mark Pollok – the CEO of Trenkwalder Group, one of the largest HR service providers in Europe. The "HR evolution," as Mark tells DesignRush, prompted the company to take on rebranding as one of their top priority tasks at the end of 2023.
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Mar 22, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Sumana Ganguly |Jelena Relić |Nikola Djuric
The 39th episode of the DesignRush Podcast is all about building a trusted brand. Contrary to the belief many big brands share, talking about branding mistakes is one of the best ways to connect with your target audience. Our editor Vianca Meyer interviews Zach Nunn, the CEO of an experience management (XM) startup that prioritizes workplace fairness, to learn more about this.
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Mar 20, 2024 | 
spotlight.designrush.com | Nikola Djuric
For a direct-to-consumer (DTC) brand to scale and become competitive, it must have a stable technology foundation to facilitate online shopping experiences on par with modern-day expectations. The idea of customer feedback is critical, as brands should always be learning from their customers. Think of the voice of the consumer and website heatmaps to better understand customer behavior, which enables businesses to identify places on their storefront where customers face usability issues.
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Mar 15, 2024 | 
spotlight.designrush.com | Bisera Stankovska |Nikola Djuric
When is the time to follow marketing trends versus doing what has worked over the past five years? In the 38th episode of the DesignRush Podcast, our editor Vianca Meyer discusses this topic with Rand Fishkin, a marketing genius who founded Moz – a widely used SEO software.
