Nina Bohush

Dec 5, 2024 | learn.g2.com | Lucy Literado |Manas Jha |Nina Bohush |George Brontén

What would you choose: working on a $1M deal for a year or having a million small or mid-size business (SMB) deals? If your product caters to multiple startups and enterprises, casting a wide sales net might be hazardous. Building numerous sales pipelines for multiple accounts is a recipe for chaos. A spray-and-pray sales cycle results in bloated intent, lead leakage, and competitor poaching. Building your SaaS brand, one SMB sale at a time can land you in the B2B software market.