Olaf Lenzmann

Aug 17, 2023 | greenbook.org | Olaf Lenzmann |Simon Wyld |Chris Young |Alexandra Kuzmina

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting the deeper market and consumer understanding insight teams develop with the downstream decisions and actions of the wider business can be draining. The explosion of new AI capabilities that are now pouring into enterprises pose an opportunity to close the gap between insight development and business impact.

May 23, 2023 | quirks.com | Olaf Lenzmann

The essential role of insights leaders in guiding AI-enabled research in the business processEditor’s note: Olaf Lenzmann is chief innovation and product officer at Market Logic. This is an edited version of an article that originally appeared under the title, “What will it take to enable consumer insights teams to see the wood for the trees?”Over the past five years we’ve seen a staggering rise in the volume of data pouring into the knowledge pools curated by insight teams.