Olaf Lenzmann

Aug 17, 2023 | greenbook.org | Olaf Lenzmann |Simon Wyld |Chris Young |Alexandra Kuzmina

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting the deeper market and consumer understanding insight teams develop with the downstream decisions and actions of the wider business can be draining. The explosion of new AI capabilities that are now pouring into enterprises pose an opportunity to close the gap between insight development and business impact.