Alexandra Kuzmina

Feb 16, 2024 | research-live.com | Alexandra Kuzmina

Bordenave is the co-founder of BVA Nudge Consulting, the behavioural science arm of PRS In Vivo’s parent company BVA Group, and the founder of the Singapore Behavioral Science Network. As Asia-Pacific chief executive officer at Nudge Consulting, Bordenave co-developed several behavioural science-informed training and consulting services for consumer-packaged goods marketing, research and development and shopper teams.

Feb 16, 2024 | research-live.com | Alexandra Kuzmina |Liam Kay

Have you ever caught yourself wondering about the future of market research? It is something that has been on my mind a lot lately, especially considering that traditional online surveys, once the backbone of consumer research, face a bit of a participation crisis. In response, MMR’s in-house innovation team, Nova, has taken on the challenge to understand whether synthetic artificial intelligence (AI) video avatars should be the key to future-proofing our industry.

Aug 17, 2023 | greenbook.org | Olaf Lenzmann |Simon Wyld |Chris Young |Alexandra Kuzmina

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting the deeper market and consumer understanding insight teams develop with the downstream decisions and actions of the wider business can be draining. The explosion of new AI capabilities that are now pouring into enterprises pose an opportunity to close the gap between insight development and business impact.

Jul 12, 2023 | greenbook.org | Karine Pepin |Simon Wyld |Chris Young |Alexandra Kuzmina

Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended responses plays a key role in evaluating the validity of each participant, manually reviewing each response is a time-consuming task that has proven challenging to automate. Although some automated tools can identify inappropriate content like gibberish or profanity, the real challenge lies in assessing the overall relevance of the answer.

Jun 30, 2023 | greenbook.org | Larry J. Friedman |Simon Wyld |Chris Young |Alexandra Kuzmina

As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itself, but it does rhyme. I was thinking about this phrase after I returned home from IIEX in Austin a few weeks ago, where, as others have discussed, AI featured in many talks. There was a lot of exciting work discussed, either work in progress, or more finished work being hawked as ready for prime time.