Simon Wyld

Aug 17, 2023 | greenbook.org | Olaf Lenzmann |Simon Wyld |Chris Young |Alexandra Kuzmina

For years insights teams have battled with challenge of tracking the ROI of their research on business performance. The constant effort of connecting the deeper market and consumer understanding insight teams develop with the downstream decisions and actions of the wider business can be draining. The explosion of new AI capabilities that are now pouring into enterprises pose an opportunity to close the gap between insight development and business impact.

Jul 12, 2023 | greenbook.org | Karine Pepin |Simon Wyld |Chris Young |Alexandra Kuzmina

Over the years, significant time and resources have been dedicated to improving data quality in survey research. While the quality of open-ended responses plays a key role in evaluating the validity of each participant, manually reviewing each response is a time-consuming task that has proven challenging to automate. Although some automated tools can identify inappropriate content like gibberish or profanity, the real challenge lies in assessing the overall relevance of the answer.

Jun 30, 2023 | greenbook.org | Larry J. Friedman |Simon Wyld |Chris Young |Alexandra Kuzmina

As I’ve reached the biblical three score and ten years of age, I’ve gained increasing appreciation for the old saying that history doesn’t repeat itself, but it does rhyme. I was thinking about this phrase after I returned home from IIEX in Austin a few weeks ago, where, as others have discussed, AI featured in many talks. There was a lot of exciting work discussed, either work in progress, or more finished work being hawked as ready for prime time.