Öykü Işık

Featured in: Favicon

bigthink.com Favicon

europeanbusinessreview.com

Articles

Bias in Generative AI

Jan 23, 2025 | imd.org | Alexander Fleischmann |Öykü Işık |Sarah Toms

According to the World Economic Forum, Generative AI (GenAI) will achieve near-universal integration in business in the coming 18 months, transforming operations and unlocking massive productivity gains that are set to add trillions of dollars to the global economy. Simply put, GenAI is a game-changer.
Do you know how to spot phishing attacks?

Jan 23, 2025 | imd.org | Öykü Işık

Cognitive tunnellingIs this:(a) a mental process we use to detect threats;(b) a one-track focus on the urgent task at hand; or(c) thinking how you might escape having to do an unpleasant task? Affective heuristicsIs this:(a) calculating the impact a potential phishing attack may pose;(b) making decisions based on emotions instead of facts; or(c) mentally evaluating who you think is your most pretentious colleague?
AI and cybersecurity: think like a thief to catch a thief

Dec 5, 2024 | imd.org | Öykü Işık

Audio and video deepfakes can be used for fraud, phishing, and reputational damage. Executives should do two things to avoid being victimized:Learn about what’s possible with the latest digital technologies and AI. Have a secret codeword in place as an analog check in case of any doubts. The basic lesson here is that, before launching their attacks, bad actors can gather a lot of information on your company and employees to find and exploit vulnerabilities.
The dos and don’ts of Gen AI

Nov 28, 2024 | imd.org | Öykü Işık

Organizations are finding it hard to use AI to achieve scale. Reasons include:Not doing your homework. Do you know where you want to go and how you’re going to get there? Do you have the capacity to scale this idea? Start with a clear objective in mind, rather than just asking, “So, what can we do with this Gen AI?”Treating scale as a one-dimensional problem. What does it mean for the whole business? What does it mean for the users of this product or service, internally and externally?
Weaponized electronics: A wake-up call for supply chains

Oct 16, 2024 | imd.org | Öykü Işık |Carlos Cordon

The recent explosions in Lebanon, triggered using tampered pagers and walkie-talkies, highlight a serious problem: how easily everyday electronics can be weaponized and how vulnerable global supply chains are to such threats. This incident has put a spotlight on just how fragile these networks can be, raising urgent questions about what businesses need to do to protect themselves against similar risks in the future.
Mitigating against four types of GenAI risk

Sep 26, 2024 | imd.org | Öykü Işık |Amit M. Joshi

The four types 1. Misuse – The unethical or illegal exploitation of GenAI capabilities for harmful purposes such as scams and misinformation campaigns. 2. Misapplication – Where GenAI prioritizes plausibility of accuracy and creates inaccurate outputs – known as “hallucination”. It becomes an issue when users improperly depend on it or misapply GenAI tools. 3.
Six books on AI written by intelligent humans

Apr 30, 2024 | imd.org | Öykü Işık

Human CompatibleStuart RussellGiven how fast things are moving forward, a book on AI published in 2019 may seem outdated. On the contrary – everyone interested in AI and needing an in-depth understanding should read this book. As well as discussing the benefits to be gained from AI, Russell also explains, in great detail and with clear examples, why our approach to AI today is not necessarily the best.
Keeping the human touch: Why people remain essential in the age of AI

Apr 11, 2024 | imd.org | Amit M. Joshi |Öykü Işık |Tomoko Yokoi |Adam Craker

It’s a year since the launch of ChatGPT, an event that marked an inflection point in AI adoption. This innovation catapulted AI from a futuristic concept to an everyday reality. As the speed and sophistication of AI tools increase, we must ask ourselves: Where does human agency sit in an AI-enabled future? To answer this question, consider a lesson from Betty Crocker. When the iconic instant cake mix was launched in the 1950s, suddenly home bakers needed only to add water and stir.
When it comes to AI, you must build consumer trust

Apr 2, 2024 | imd.org | Öykü Işık

It wasn’t a good week for Jamie – suspended after seven years of loyal service. But there was no other way: screenshots of her giving safe sex advice in response to COVID-19 queries started making the rounds on social media.
AI = Accountability + Inclusion

Mar 21, 2024 | imd.org | Heather Cairns-Lee |Öykü Işık |Sarah Toms |Josefine van Zanten

AI is fast becoming an integral part of the operating system for organizations, governments, and society. With this rapid acceleration in adoption, far-reaching and unforeseen implications and negative consequences arise, often caused by a lack of responsible governance. We suggest that professionals leading AI strategies work with DE&I professionals to ensure human-centric principles are integrated into its use and upheld. HR is among the most frequently discussed areas of AI application.