Peter Mouncey

Sep 12, 2024 | research-live.com | Christian Walsh |Peter Mouncey

“Can a machine grasp the emotions of a warm-blooded human being?” That was the question Leo Paas, professor of marketing and director of the master of business analytics programme at the University of Auckland asked the audience at the start of his IJMR presentation in London this week. Across two studies, Paas, associate editor of the IJMR, utilised a transformer, or large language model (LLM) called Roberta.

Aug 28, 2024 | research-live.com | Katie McQuater |Peter Mouncey

The Manchester-headquartered business has appointed Joe Timson as executive vice-president of revenue and Greg Dagger as vice-president of customer success, both based in London. Timson, whose prior experience includes GWI, Zappi and MediaProbe, will lead the company’s sales, customer success, and partnerships teams. Dagger joins The Insights Family from YouGov, where he led the client team. In New York, the company has appointed Ryan McGilvray and Grace Forrest, formerly of Brandwatch.

Aug 28, 2024 | research-live.com | Peter Mouncey

This year, the Market Research Society (MRS) celebrates 65 years of publishing its journal, the International Journal of Market Research (IJMR), which launched under its current title in January 2000. Coincidently, this will also mark the final year as a printed publication. In future, it will be available in digital format only.