Christian Walsh

Sep 12, 2024 | research-live.com | Christian Walsh |Peter Mouncey

“Can a machine grasp the emotions of a warm-blooded human being?” That was the question Leo Paas, professor of marketing and director of the master of business analytics programme at the University of Auckland asked the audience at the start of his IJMR presentation in London this week. Across two studies, Paas, associate editor of the IJMR, utilised a transformer, or large language model (LLM) called Roberta.

May 30, 2024 | elixirrdigital.com | James Carr |Christian Walsh

Hello. I’m a 35-year-old man, and I don’t use TikTok. I consume TikTok media the same way all the desperately uncool people do: Two weeks later, on Instagram. It always reminds me of Vine (RIP), which makes me feel even more old. And yet TikTok is now being discussed by the SEO community. I say “discussed”. A gathering of SEO specialists may as well be called a “disagreement” at this point. The lines are being drawn, and the industry is marking out the battleground.

Mar 14, 2024 | research-live.com | Christian Walsh

Last year, Mark Ritson wrote in Marketing Week that ‘the market research industry is already responding to the suggestion of synthetic data with all the grace and humility of their cigar chomping forebears from the 19th century American railroad industry.’ Ritson’s view was referenced twice during the session; it was an accusation that evidently still rankled.

Mar 14, 2024 | research-live.com | Christian Walsh

The two companies have been working in partnership since 2022, with Leger investing in Cube AI as a minority shareholder. Leger said that the success of the relationship had prompted the decision to purchase a majority stake in the firm. Cube AI was developed by Neil Fleischer alongside Professors Sylvain Senecal and Jacques Robert from HEC/University of Montreal, and focuses on the measurement of advertising effectiveness.

Mar 14, 2024 | research-live.com | Christian Walsh |Katie McQuater

Last year, Mark Ritson wrote in Marketing Week that ‘the market research industry is already responding to the suggestion of synthetic data with all the grace and humility of their cigar chomping forebears from the 19th century American railroad industry.’ Ritson’s view was referenced twice during the session; it was an accusation that evidently still rankled.