Phil Gray

Nov 21, 2024 | revopsteam.com | Phil Gray |Phil Gray COO |White Zebra

Building an effective go-to-market (GTM) strategy can feel overwhelming—especially when you're juggling the demands of scaling a SaaS business. I’ve been there, scrambling to align sales, marketing, and product teams without a clear framework in place. Without access to go-to-market strategy courses, here’s what I experienced: Launch plans that lacked focus, causing missed opportunities and wasted resources. Constant misalignment between departments, leading to frustration and finger-pointing.

Nov 11, 2024 | customerthink.com | Phil Gray

You only get one chance to make a first impression. Many federal agencies raise the bar on themselves when the consumer’s first point of contact involves an automated telephone answering service that lands you in the dreaded “doom loop.” We’ve all groaned in frustration when forced to navigate a series of “Press 1” options. Users have come to expect little satisfaction and a small chance at resolution.

Aug 9, 2024 | revopsteam.com | Phil Gray

While predictive analytics has been around for more than a decade, only now has it seen organizations elevate it to an essential part of their business operations. Today, predictive analytics can be used to increase your bottom line and provide you with a competitive advantage — especially if you use the interactive analytics software available. If you’re curious about predictive analytics and how it can help your business thrive, explore this overview to find answers.

Jun 25, 2024 | revopsteam.com | Phil Gray

Whether you're tasked with training the sales team on new product features, how to use the CRM, or an updated qualification process, sales enablement plays a critical role in the success of a business. These are some of my favorite sales enablement podcasts that help me be a better coach and empower my team. Want to learn directly from the sales enablement pros? Attend one of these sales enablement conferences instead.

Apr 9, 2024 | revopsteam.com | Phil Gray

Data is everything in SaaS. To scale, clean data, consistent processes, and talented analysts are needed to uncover business insights. Tune into the best data science podcasts to learn from some of the best in the biz and nerd out on the science behind the numbers. Want to become a more data-driven leader?