Phil Gray COO

Nov 21, 2024 | revopsteam.com | Phil Gray |Phil Gray COO |White Zebra

Building an effective go-to-market (GTM) strategy can feel overwhelming—especially when you're juggling the demands of scaling a SaaS business. I’ve been there, scrambling to align sales, marketing, and product teams without a clear framework in place. Without access to go-to-market strategy courses, here’s what I experienced: Launch plans that lacked focus, causing missed opportunities and wasted resources. Constant misalignment between departments, leading to frustration and finger-pointing.