Phil Schroder

May 16, 2023 | inma.org | Phil Schroder |Monica Zurowski |Paula Felps |Robert Okpu

As a media organisation, we do not always do enough to connect to our most valuable subscribers. We give new subscribers an introductory discount, send onboarding information, and work hard to engage these new subscribers. But, what do we do about those long-term and high-value subscribers? How do we let them know how much we appreciate them? We have previously shared the story about our subscriber appreciation month that we launched last year.

Apr 11, 2023 | inma.org | Robin Verachtert |Chris Petitt |Phil Schroder |Greg Piechota

Recommendation systems have become omnipresent in our daily lives. Where the technology used to be limited to tech giants like Facebook, Netflix, and Spotify, we now find them used increasingly on other Web sites. Retail companies want to show relevant products when you are browsing their store page, podcast apps suggest new shows to listen to, and news Web sites find content related to your topics of interest.

Mar 13, 2023 | inma.org | Josefin Olevik |Rory Weller |Lucas Hepberger |Phil Schroder

Getting the subscribers to stay — or at least to win them back — is all we ever wanted? During last week’s INMA Media Subscriptions Summit in Stockholm, three of the world’s most successful media companies shared their subscriber journey obstacles and hits along the way. NZZ’s Briefing newsletter Nashua Gallagher, head of customer journey management at at the Neue Zuercher Zeitung (NZZ) in Switzerland, told the audience about a well-establlished conservative newspaper, founded in 1780.

Feb 19, 2023 | inma.org | Phil Schroder |Jodie Hopperton |Greg Piechota |Lucas Hepberger

Austria’s westernmost state, Vorarlberg, is home to more than 40 ski resorts. That’s practically enough locations to choose somewhere different to ski every time throughout the entire winter. But purchasing a day pass each time is both expensive and inconvenient, which is why a few years ago, the operators of the various ski resorts came together to establish the Ländle Card. With the Ländle Card, users can experience and make the most of almost all ski resorts with just one season pass.

Feb 13, 2023 | inma.org | Phil Schroder |Jodie Hopperton |Greg Piechota |Michael Bachela..

Reducing churn is one of the most critical areas for any subscription-based business. As news publishers, we can’t just wait until a subscriber indicates they are ready to leave or their payment method fails. We need to be proactive with our subscribers and take steps to ensure they are engaged with our content and have an affinity for our brands. Onboarding is where the fight to stop churn should start for any modern publisherBut what is onboarding and what does it entail?