Pooja Salunke

2 months ago | sprinklr.com | Pooja Salunke |Adrian Swinscoe |Issac Thomas

With rising competition, quickly replaceable products and services and the power of social media, customers today are more vocal and empowered than ever. A single bad experience can go viral, influencing countless potential buyers. It’s not uncommon to see frustrated customers airing their grievances on social platforms, but how brands respond truly sets them apart. Do they merely react, or do they take proactive steps to turn feedback into meaningful change?