Issac Thomas

2 months ago | sprinklr.com | Pooja Salunke |Adrian Swinscoe |Issac Thomas

With rising competition, quickly replaceable products and services and the power of social media, customers today are more vocal and empowered than ever. A single bad experience can go viral, influencing countless potential buyers. It’s not uncommon to see frustrated customers airing their grievances on social platforms, but how brands respond truly sets them apart. Do they merely react, or do they take proactive steps to turn feedback into meaningful change?

Jan 7, 2025 | sprinklr.com | Issac Thomas |Bhavna Gupta |Martin Hill-Wilson

Equipping customers with self-service options that eliminate the need for live agent intervention has become a top priority for companies of all sizes and industries. With rising customer expectations and diminishing patience — especially among Millennials and Gen Z — businesses are leaning toward customer self-service solutions. Why? Because they deliver the trifecta of modern customer demands: speed, efficiency and accuracy. Self-service automation lies at the heart of this shift.

Nov 21, 2024 | bbntimes.com | Issac Thomas

Storytelling often takes a backseat to data and technical specifications. I got a chance to read the recent article posted on LinkedIn by Chandar Pattabhiram. Thanks to our digital marketing head who shared it in our common group, in the article Mr. Chandar eloquently outlines a powerful ladder of storytelling that can elevate your brand from mere functionality to deep human connection. This ladder consists of three rungs: Functional Value, Business Value, and Human Value.

Nov 18, 2024 | bbntimes.com | Issac Thomas

Mike Tyson once said, sign the contract big boy years ago during a face off with Bob Sapp. Jake Paul used the same prose when he calls out Tommy Fury, “you can run but you can’t hide, big boy, sign the contract”. When I heard it for the first time, I felt they had planted the seeds for their future collision. Picture this: a boxing ring, two fighters, and a crowd that's more hyped than a kid on Christmas morning.

Nov 12, 2024 | sprinklr.com | Issac Thomas

Customers’ choices and preferences might shift overnight, but one thing remains constant: their demand for fast, convenient and reliable customer service.  Smart businesses know that while products and services can often be replicated, standout online customer service can set them apart in today’s ultra-competitive market. Efficient, accessible support has become a winning edge and those who master it are halfway to success.