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3 weeks ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataRecent data from Diageo Ireland show that consumers increased sales of non-alcoholic Guinness 0.0 across can, draught and micro-draught cans in pubs, hotels and restaurants across Ireland by 35 per cent in the year to March. Diageo’s data corroborate Kantar’s recent data showing that 6.2 per cent of all Irish households purchased non-alcoholic drinks in January this year.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataThe landscape of advertising and marketing has shifted significantly in the last few years. The revolutionary shift began in earnest when social media opened up new avenues for creative expression and started giving instant popularity and voices to individuals even in the remotest corners of the world.
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Mar 14, 2025 | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataMedia FUSE dentsu Nigeria will continue to retain its HEINEKEN business based on outstanding performances over the years, as dentsu announced that the world’s most international brewer has extended its global media relationship with the global network.
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Mar 14, 2025 | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataFIRST MEDIA RED STAR INTERNATIONAL, a division of MediaFuse-Dentsu International, will continue to retain its HEINEKEN business based on outstanding performances over the years, as dentsu announced that the world’s most international brewer has extended its global media relationship with the global network.
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Mar 14, 2025 | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataAfter a competitive pitch, The Coca-Cola Company’s North America media account has shifted from WPP to rival Publicis Groupe. In its new role, Publicis will oversee media and data in the U.S. and Canada. It would be recalled that WPP has been Coca-Cola’s global network partner for four years, having won the pitch against Publicis in November 2021. Since then the agency has been in charge of over 200 Coca-Cola’s brands in five categories across 195 countries in nine territories.
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Mar 12, 2025 | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataTo automate nearly every step in digital advertising campaigns, and also help developers sell advertising more effectively to small and midsize businesses, tech giants have continued to launch new artificial intelligence-powered tools for advertisers. The new AI tools work by asking buyers for parameters for campaigns, such as budget limits and sales goals, then allow algorithms to decide where ads will run, who they target and, in some cases, how ads appear.
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Mar 12, 2025 | 
marketingedge.com.ng | Ralph Tathagata
itel, a global smart life brand committed to delivering budget-friendly electronic products for emerging markets consumers, is proud to announce the launch of its groundbreaking powerful smartphone, itel Power 70. Designed to meet the unique power demands of emerging markets, this smartphone redefines convenience and reliability, offering a massive 10000mAh battery. This makes it the perfect companion for regions with frequent power outages and users with high energy needs.
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Mar 10, 2025 | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataKantar is set to be broken up and sold by owners Bain Capital and WPP, shifting from a plan to pursue a stock exchange flotation of the company over worries about the weak market for public offerings. It would be recalled that in 2019, Bain Capital, a US private equity group, acquired 60% of Kantar, giving the company a valuation of about $4bn, while the advertising group WPP retained a minority shareholding.
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Mar 9, 2025 | 
marketingedge.com.ng | Ralph Tathagata |Abimbola Mohammed
By Abimbola MohammedDr. Anne Anjao Eboi, a lecturer in the Strategic and Organisational Communication Department, School of Communication, Daystar University, Kenya, has emphasised the importance of gender-sensitive reporting practices in media organisations. She made this known during a symposium on Media and Women Empowerment in Africa, organised by the School of Communication and Media Studies at Pan-Atlantic University.
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Mar 7, 2025 | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataFor the year ending December 31, 2024, Champion Breweries Plc has reported a pre-tax profit of N1.2 billion. The record, made known in its financial statements, marked a 186.08% increase compared to the N445.3 million reported in the same period the previous year.
