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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataMedia FUSE dentsu Nigeria will continue to retain its HEINEKEN business based on outstanding performances over the years, as dentsu announced that the world’s most international brewer has extended its global media relationship with the global network.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataFIRST MEDIA RED STAR INTERNATIONAL, a division of MediaFuse-Dentsu International, will continue to retain its HEINEKEN business based on outstanding performances over the years, as dentsu announced that the world’s most international brewer has extended its global media relationship with the global network.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataAfter a competitive pitch, The Coca-Cola Company’s North America media account has shifted from WPP to rival Publicis Groupe. In its new role, Publicis will oversee media and data in the U.S. and Canada. It would be recalled that WPP has been Coca-Cola’s global network partner for four years, having won the pitch against Publicis in November 2021. Since then the agency has been in charge of over 200 Coca-Cola’s brands in five categories across 195 countries in nine territories.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataTo automate nearly every step in digital advertising campaigns, and also help developers sell advertising more effectively to small and midsize businesses, tech giants have continued to launch new artificial intelligence-powered tools for advertisers. The new AI tools work by asking buyers for parameters for campaigns, such as budget limits and sales goals, then allow algorithms to decide where ads will run, who they target and, in some cases, how ads appear.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
itel, a global smart life brand committed to delivering budget-friendly electronic products for emerging markets consumers, is proud to announce the launch of its groundbreaking powerful smartphone, itel Power 70. Designed to meet the unique power demands of emerging markets, this smartphone redefines convenience and reliability, offering a massive 10000mAh battery. This makes it the perfect companion for regions with frequent power outages and users with high energy needs.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataKantar is set to be broken up and sold by owners Bain Capital and WPP, shifting from a plan to pursue a stock exchange flotation of the company over worries about the weak market for public offerings. It would be recalled that in 2019, Bain Capital, a US private equity group, acquired 60% of Kantar, giving the company a valuation of about $4bn, while the advertising group WPP retained a minority shareholding.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata |Abimbola Mohammed
By Abimbola MohammedDr. Anne Anjao Eboi, a lecturer in the Strategic and Organisational Communication Department, School of Communication, Daystar University, Kenya, has emphasised the importance of gender-sensitive reporting practices in media organisations. She made this known during a symposium on Media and Women Empowerment in Africa, organised by the School of Communication and Media Studies at Pan-Atlantic University.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataFor the year ending December 31, 2024, Champion Breweries Plc has reported a pre-tax profit of N1.2 billion. The record, made known in its financial statements, marked a 186.08% increase compared to the N445.3 million reported in the same period the previous year.
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1 month ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataTo reinforce its creative leadership and strategic vision, Dentsu Creative Webchutney has formed a National Creative Leadership team by appointing eight National Creative Directors (NCDs) across three regions. The new eight creatives who would be reporting to Surjo Dutt, chief creative officer, Dentsu Creative Webchutney, are: West: Ajeet Shukla and Giamaria Fernandes; South: Arijit Sengupta and Mark Flory; and North: Romit Nair, Moumita Pal, Abhijeet Ray and Manzoor Alam.
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2 months ago | 
marketingedge.com.ng | Ralph Tathagata
By Ralph TathagataFor the financial year ended 31 December, 2024, Nestlé Nigeria Plc has reported a significant Loss Before Tax (LBT) of N221.589 billion. The company cited rising finance costs occasioned by the devaluation of the naira as a major cause. However, the company bounced back in Q4 2024, posting a profit after tax of N19.676 billion, a sharp recovery from the N36.406 billion loss recorded in Q4 2023.
