Rawan Maki

Director, Advisory at Business of Fashion (BOF)

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Articles

Tapping Consumer Trends and Cultural Opportunities in Dubai

2 months ago | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

Download the full report: Inside the Fashion Opportunity in Dubai. Opens in new windowThe fashion and luxury brands operating in or entering the Dubai market must learn about the expectations of the Dubai consumer, from trending product categories to cultural opportunities idiosyncratic to their city. The d3 x BoF Insights survey found that 65 percent of respondents believe that Dubai offers exciting fashion products and experiences.
Dubai’s Rapidly Evolving Infrastructure and Value Chain

2 months ago | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

Download the full report: Inside the Fashion Opportunity in Dubai. Heavy investment in, and rapid development of, Dubai’s infrastructure, supporting much of the local and international fashion industry operating in the region, is paramount in the city’s ability to deliver on evolving consumer and industry needs.
Inside the Fashion Opportunity in Dubai

2 months ago | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

The city of Dubai, situated in the United Arab Emirates (UAE), is celebrated for its cosmopolitan community that fuses historic Arab culture with global influences and the radically new and innovative. Its rapidly growing population is predominantly made up of expatriates (expats) attracted to the city’s strong economic growth and promising career prospects.
BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels

May 19, 2023 | businessoffashion.com | Benjamin Schneider |Rawan Maki

If recent announcements from airlines are anything to go by, the global travel and tourism sector is set for a bumper 2023. That’s good news for the luxury brands whose brand marketers are zeroing in the $4.3 trillion lifestyle industry.
The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality

Apr 18, 2023 | businessoffashion.com | Rawan Maki |Benjamin Schneider

To get access to all of the data and insights, purchase The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality. When the Prada Caffè opened at Harrods in London earlier this month, a viral TikTok reel showcasing the cafe recorded 220,000 views within the first 24 hours of its posting.
BoF Insights | How Middle East Consumers Shop Fashion, Explained

Mar 2, 2023 | businessoffashion.com | Rawan Maki |Benjamin Schneider

For access to all of the data and insights to inform your business strategy for the Middle East, purchase the full report. Change is in the air for Middle East fashion. Consumers across the region are redefining Middle East style as they seek out a mix of local and international brands, traditional and contemporary garments in ways never seen before.
Fashion in the Middle East: Optimism and Transformation

Feb 21, 2023 | businessoffashion.com | Rawan Maki |Benjamin Schneider

As fashion players scan the globe for growth opportunities in early 2023, it’s with good reason that many are now pivoting their focus towards the Middle East. Riding on the back of strong growth in 2022, several markets in the region increasingly offer both the local and international fashion industries more avenues to expand their businesses. For brands and retailers that have the creative and financial bandwidth, this could translate into entirely new, or vastly expanded, customer bases.