Rawan Maki

Director, Advisory at Business of Fashion (BOF)

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Articles

Tapping Consumer Trends and Cultural Opportunities in Dubai

Feb 13, 2025 | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

Download the full report: Inside the Fashion Opportunity in Dubai. Opens in new windowThe fashion and luxury brands operating in or entering the Dubai market must learn about the expectations of the Dubai consumer, from trending product categories to cultural opportunities idiosyncratic to their city. The d3 x BoF Insights survey found that 65 percent of respondents believe that Dubai offers exciting fashion products and experiences.
Dubai’s Rapidly Evolving Infrastructure and Value Chain

Feb 10, 2025 | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

Download the full report: Inside the Fashion Opportunity in Dubai. Heavy investment in, and rapid development of, Dubai’s infrastructure, supporting much of the local and international fashion industry operating in the region, is paramount in the city’s ability to deliver on evolving consumer and industry needs.
Inside the Fashion Opportunity in Dubai

Feb 3, 2025 | businessoffashion.com | Sophie Soar |Rawan Maki |Anushka Challawala

The city of Dubai, situated in the United Arab Emirates (UAE), is celebrated for its cosmopolitan community that fuses historic Arab culture with global influences and the radically new and innovative. Its rapidly growing population is predominantly made up of expatriates (expats) attracted to the city’s strong economic growth and promising career prospects.
BoF Insights | How to Tap Into the Enduring Appeal of Branded Luxury Hotels

May 19, 2023 | businessoffashion.com | Benjamin Schneider |Rawan Maki

If recent announcements from airlines are anything to go by, the global travel and tourism sector is set for a bumper 2023. That’s good news for the luxury brands whose brand marketers are zeroing in the $4.3 trillion lifestyle industry.
The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality

Apr 18, 2023 | businessoffashion.com | Rawan Maki |Benjamin Schneider

To get access to all of the data and insights, purchase The Lifestyle Era: Luxury’s Opportunity in Home and Hospitality. When the Prada Caffè opened at Harrods in London earlier this month, a viral TikTok reel showcasing the cafe recorded 220,000 views within the first 24 hours of its posting.