Katherine Maclang

1 month ago | designrush.com | Andrea Surnit |Katherine Maclang |Roberto Orosa |Kia Johnson

Prada’s $1.375B acquisition of Versace is a major luxury branding move, uniting two iconic Italian styles to boost global influence. Prada’s minimalist look paired with Versace’s bold flair offers a chance to diversify appeal — an approach other brands can use to reach new segments. The discounted deal highlights the importance of market timing, as it can open doors for smart, high-impact acquisitions. Prada may have just made its boldest business decision ever.

Jan 6, 2025 | designrush.com | Roberto Orosa |Andrea Surnit |Katherine Maclang |Arman Lorenzo Burias

Frito-Lay brand Doritos has announced the 25 semifinalists for its revived “Crash the Super Bowl” contest, reigniting the fan-driven campaign after nearly a decade. The selected entries, ranging from comedic sketches to heartfelt narratives, set the stage for fierce competition as the countdown to Super Bowl 59 begins.

Jan 6, 2025 | designrush.com | Andrea Surnit |Katherine Maclang |Roberto Orosa |Ilze-Mari Grundling

Ready to land consistent multi-million-dollar deals? The secret lies in aligning sales and marketing to create an unstoppable revenue machine that crushes the competition and dominates the market. Let’s talk about the elephant in the room: sales and marketing. These two teams? They’re like a couple stuck on a long road trip — arguing over directions, blaming each other for missed turns, while the car is running out of gas. And your customers? They’re in the backseat, silently praying for an Uber.

Jan 6, 2025 | designrush.com | Andrea Surnit |Katherine Maclang |Roberto Orosa |Ilze-Mari Grundling

Luxury automobile giant BMW has tapped American comedian and actor Ken Jeong to star in its latest spot for CES 2025. Dubbed "The Invitation," the 60-second spot invites attendees to the BMW booth for a press conference hosted by comedian Tim Meadows. The highlight of the event will be the unveiling of the brand's first-ever BMW Panoramic iDrive display, a key feature in the upcoming "Neue Klasse" of vehicles launching later in the year.

Jan 6, 2025 | designrush.com | Roberto Orosa |Katherine Maclang |Ilze-Mari Grundling |Arman Lorenzo Burias

Norwegian Cruise Line (NCL) has named two-time Emmy Award-winning actor Eric Stonestreet as its new brand ambassador. The "Modern Family" actor stars in NCL's new "Experience MORE" campaign, which highlights the cruise line's commitment to offering guests a variety of experiences and greater value on their vacations.