Rodney Collins

Apr 16, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Sam Collenette |Gabriel Ciordas |Rodney Collins

In this piece MediaCat’s Content Editor, Grace Gollasch, talks to Anastasia Kārkliņa Gabriel, author of Cultural Intelligence For Marketers, about the themes of her new book, sensitive communications, brands and communities, and the future of marketing. I wanted to conceptualize the 4Cs in a way that would be useful to a wide range of marketing professionals and their functions, from market research and insights generation to creative comms and customer engagement.