Gabriel Ciordas

Apr 16, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Sam Collenette |Gabriel Ciordas |Rodney Collins

In this piece MediaCat’s Content Editor, Grace Gollasch, talks to Anastasia Kārkliņa Gabriel, author of Cultural Intelligence For Marketers, about the themes of her new book, sensitive communications, brands and communities, and the future of marketing. I wanted to conceptualize the 4Cs in a way that would be useful to a wide range of marketing professionals and their functions, from market research and insights generation to creative comms and customer engagement.

Jan 26, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Jenny Stanley |Gabriel Ciordas

In 2024, a ‘great deceleration’ for people and businesses will occur after years of rapid acceleration, according to the 10th edition of VML Intelligence’s The Future 100 report. VML Intelligence surveyed 9,000 people across Argentina, Brazil, China, Colombia, France, India, Mexico, the United Kingdom, and the United States, to create a snapshot of the top 100 trends to watch for the year ahead.

Dec 18, 2023 | mediacatmagazine.co.uk | Grace Gollasch |Matt Smith |Nazli Selin Ozkan |Gabriel Ciordas

Jazz, Grandpa core, and the colour blue are among the trends that Pinterest predicts will drive consumption in 2024. In its annual, not-yet-trending report, Pinterest dives into data to highlight emerging trends for the coming year, helping brands anticipate upcoming shifts in consumer behaviour. MediaCat Magazine’s Content Editor, Grace Gollasch, spoke to Louise Richardson, Director of Marketing, EMEA at Pinterest, about how brands can best make use of the report for 2024.

Oct 2, 2023 | mediacatmagazine.co.uk | Arnt Eriksen |Nick Mason |Patrick Headley |Gabriel Ciordas

The Gartner survey‘s revelation that 71% of CMOs feel constrained by their budgets is a clarion call for introspection. In a world where ‘Nobody gets fired for choosing IBM‘ once reigned supreme, we’re now at a crossroads. If we were to hypothetically infuse a 10% increase into these constrained budgets, how would we navigate this newfound wealth? Let’s challenge the status quo. 1.

Sep 20, 2023 | mediacatmagazine.co.uk | Kitty Poole |Charlotte Willcocks |Gabriel Ciordas |Anthony Botibol

InMobi released insights from its annual survey on Amazon Prime Day to inform marketers about consumers’ holiday spending patterns this year. InMobi’s research shows that shopping events, such as Amazon Prime Day, have driven holiday shopping earlier in the year, shifting traditional shopping patterns and absorbing more of consumers’ impulse buying dollars.