Roger Montti

Amherst Center

Owner, MartiniBuster.com and Contributor at Search Engine Journal

Read more at https://t.co/49Pa0QoDOG - SEO Consultant - Internet Marketing since 1999, 2022 U.S. Search Awards Judge, See me speak at Pubcon Austin September 2023!

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Articles

Google Confirms That Structured Data Won't Make A Site Rank Better

1 week ago | searchenginejournal.com | Roger Montti

Google’s John Mueller answered a question on Bluesky about whether structured data helps with SEO, which may change how some people think about it. Schema.org Structured DataWhen SEOs talk about structured data they’re talking about Schema.org structured data. There are many kinds of structured data but for SEO purposes only Schema.org structured data matters. Does Google Use Structured Data For Ranking Purposes?
OpenAI CEO Sam Altman Confirms Planning Open Source AI Model

1 week ago | searchenginejournal.com | Roger Montti

Skip to content OpenAI CEO Sam Altman confirmed it plans to release a powerful open source model that he says will be better than any currently available OpenAI CEO Sam Altman recently said the company plans to release an open source model more capable than any currently available. While he acknowledged the likelihood of it being used in ways some may not approve of, he emphasized that highly capable open systems have an important role to play.
Wix's New AI Assistant Enables Meaningful Improvements To SEO, Sales And Productivity

2 weeks ago | searchenginejournal.com | Roger Montti

Skip to content Wix's new AI assistant enables users to improve SEO, stay focused on high-impact tasks, and make better use of built-in tools. Wix announced a new chat-based AI assistant named Astro that simplifies site operations and business tasks, giving users faster access to tools and insights that support business growth, better SEO, and improved site performance.
Automattic Terminates 16% Of Workforce

3 weeks ago | searchenginejournal.com | Roger Montti

Automattic announced that Matt Mullenweg is terminating 16% of Automattic employees, citing the need to increase productivity and the capacity to invest. The company is currently in a period of growth and profitability, six months after more than 8% of employees resigned. “We have reached an important crossroads. While our revenue continues to grow, Automattic operates in a highly competitive market, and technology is evolving at unprecedented levels.
How DoorDash Became Huge Starting With A $10 Domain Name

3 weeks ago | searchenginejournal.com | Roger Montti

Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to research a niche before building a business around it, the wisdom of understanding pain points and why following competitors is not always the best path for long-term success. Building a strong brand is an important factor for competing in today’s AI-saturated environment, read how Tony Xu turned DoorDash into a trusted businesses of today.
Google Explains SEO Impact Of Adding New Topics

3 weeks ago | searchenginejournal.com | Roger Montti

Google’s Danny Sullivan discussed what happens when a website begins publishing content on a topic that’s different from the one in which it had gained a sitewide reputation. His comments were made at Search Central Live NYC, as part of a wide-ranging discussion about site reputation. Danny said that introducing a new topic to a website won’t result in the site taking a hit in rankings. But what could happen is that Google might try to figure out how that content fits into the rest of the site.
Google On Negative Authorship Signal And Mini-Site Reputation

3 weeks ago | searchenginejournal.com | Roger Montti

At the recent Search Central Live NYC event, Danny Sullivan discussed what happens when a site begins publishing vastly different content on a site and how that may affect rankings, introducing the concept of a mini-site as a metaphor for dividing the reputation of a site. He also discussed the concept of negative authorship authority, which some SEOs believe follows authors from penalized websites and can negatively affect the other sites they publish on.
DoorDash Co-Founder: Customer Obsessed, Not Competitor Focused

3 weeks ago | searchenginejournal.com | Roger Montti

Garry Tan, President and CEO of Y Combinator, interviewed Tony Xu, co-founder of DoorDash, in a conversation that revealed useful insights on how to choose a niche, what it takes for an entrepreneur to succeed in a crowded and competitive field, and how DoorDash built long-lasting brand signals that can benefit any business in today’s digital economy.
Data Shows Google AIO Is Citing Deeper Into Websites

3 weeks ago | searchenginejournal.com | Roger Montti

New data from BrightEdge that was shared with Search Engine Journal shows that Google’s AI Overviews (AIO) in March 2025 have rapidly expanded in size and are shifting how traffic is distributed across search results. The analysis suggests that deep, specialized content is likelier to be cited than homepages.
"It's Going To Be An Issue"

3 weeks ago | searchenginejournal.com | Roger Montti

Google’s John Mueller and Danny Sullivan discussed why AI generated content is problematic, citing the newly updated quality rater guideline and sharing examples of how AI can be used in a positive way that has added value. Danny Sullivan, known as Google Search Liaison, spoke about the topic in more detail, providing an example of what a high quality use of AI generated content is to serve as a contrast to what isn’t a good use of it.