Ryan Nakashima

Apr 3, 2023 | inma.org | Ryan Nakashima |Robert Okpu |Josefin Olevik |Rory Weller

In the past couple of years, several newspaper publications with paywalls have given subscribers a new benefit: They allowed them to share articles with friends and family for free. At Hearst Newspapers, we added a second wrinkle: requiring anonymous gift recipients to register an e-mail address to redeem the article view. Our hope was that this would result in a “two-fer,” creating an uplift to both our retention and acquisition efforts.