Sabrina Sanchez

2 weeks ago | adage.com | Sabrina Sanchez

Uncommon’s ‘See It Differently’ compresses 15 hours into 90 seconds to celebrate the craft of British storytelling.

3 weeks ago | adage.com | Tim Nudd |Sabrina Sanchez

Creativity Today’s picks include Band-Aid’s artful products, the National Autistic Society’s moving new film and new spots for Harry’s, Peleton and Zillow Gift Article URL copied to clipboard! × READ THIS NEXT 11 creative campaigns to know about today The National Autistic Society features a real family in a film from Don’t Panic. Credit: National Autistic Society Among today’s creative highlights, Band-Aid teams up with the Metropolitan Museum of Art for new product images; the U.K.’s...

3 weeks ago | adage.com | Tim Nudd |Sabrina Sanchez

Creativity Today’s picks include WWE stars storming Clash of Clans and Gatorade’s salute to fandom in Latin America Gift Article URL copied to clipboard! × READ THIS NEXT 9 creative campaigns to know about today Gatorade knows you don’t always play like a pro even if you wear the jersey. Credit: Gatorade Among today’s creative highlights, Supercell and the WWE strike up an extensive partnership around Clash of Clans; Heineken opens “Excuses Bars” in Spain for the culmination of the Champions...

3 weeks ago | adage.com | Sabrina Sanchez

Marketing News & Strategy Brands across categories go all out with absurd pranks to celebrate the holiday Gift Article URL copied to clipboard! × READ THIS NEXT 5 marketing tips for brands dealing with the widening income gap HiSmile says it’s actually producing its gag product: KFC-flavored toothpaste. Credit: HiSmile x KFC Brands are in the pranking spirit this April Fools’ Day, pulling out all the stops to bamboozle consumers and make them laugh. This year, many teased campaigns early,...

3 weeks ago | adage.com | Tim Nudd |Sabrina Sanchez

Creativity Today’s picks include Neutrogena’s campaign with invisible John Cena and Corona’s sun-worn 100th birthday Gift Article URL copied to clipboard! × READ THIS NEXT 10 creative campaigns to know about today John ‘You Can’t See Me’ cena pitches Neutrogena’s Ultra Sheer Sunscreen. Credit: Neutrogena Among today’s creative highlights, Neutrogena recruits John Cena to promote its “invisible” sunscreen; Corona highlights sun-faded signs for its 100th birthday; and the U.K.’s Institute of...