Noel Yuhanna

San Francisco

Principal Analyst at Forrester Research

Forrester Analyst covering Data Fabric, Data Management, Databases, Data Warehouses, Data Integration, NoSQL and Cloud.

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Articles

CCaaS Vendors Thrive In A Wild Market

1 week ago | forrester.com | Max Ball |Noel Yuhanna |Dipanjan Chatterjee

This is my second CCaaS Wave. To the uninitiated, the familiar set of vendors in this Wave could make it appear almost as if there has not been much change in this market. Looks can be deceiving. Two years has made a big difference for CCaaS vendors, as Forrester’s newly published The Forrester Wave: Contact Centers as a Service, Q2 2025 reveals. The CCaaS vendors have marched forward through a time of incredible change.
Key Takeaways From The Forrester Wave™: DMA Platforms Q2 2025

1 week ago | forrester.com | Noel Yuhanna |Brian Hopkins |Sam Higgins

I’m excited to announce the release of our latest Forrester DMA Platforms Wave, Q2 2025. This edition evaluated the 11 most significant Data Management and Analytics (DMA) platform vendors, providing a comprehensive view of a market undergoing rapid transformation. Over the past decade, we’ve consistently published the DMA Wave, tracking the evolution of the space and offering guidance to enterprises navigating their data strategy. However, this year’s evaluation reflects a notable shift.
Medallia And Qualtrics Conference Highlights: Rivals Offer Different Plans For AI Enhancements Medallia And Qualtrics Conference Highlights: Rivals Offer Different Plans For AI Enhancements

3 weeks ago | forrester.com | Colleen Fazio |Rick Parrish |Noel Yuhanna

Over the past two weeks, we attended back-to-back CX events – first Qualtrics X4 in Salt Lake City, then Medallia Experience in Las Vegas. Both leaders in The Forrester Wave™: Customer Feedback Management Solutions, Q4 2024, these vendors court enterprise-wide CX programs as well as digital, contact center, and location-based operations leaders.
Translytical Databases Are Fueling Modern AI Apps

3 weeks ago | forrester.com | Noel Yuhanna |Naveen Chhabra |Joana de Quintanilha

The growing demand for real-time data to power AI applications is compelling businesses to reevaluate their traditional data architectures. Legacy systems typically rely on separate platforms for transactional and analytical processing, leading to inefficiencies and delayed insights.
Software Giants Last Quarter Earnings: Tech Executives Are Still Responding

1 month ago | forrester.com | Faram Medhora |Noel Yuhanna |Kim Herrington

We analyzed the Q4 2024 earnings announcements of eleven enterprise software companies. Big picture, the market is converging on AI-driven, cost-conscious transformation. Every technology leader feels the pressure: AI is no longer optional—it’s shaping everything from product roadmaps to operational efficiency. Our deep dive into Q4 2024 tech vendors’ earnings report reveals an accelerated drive toward AI, a sharper focus on cloud costs, and a surge in platform consolidation.
IBM’s Acquisition of Datastax: A Major Boost for Its AI Data Platform

1 month ago | cdotrends.com | Noel Yuhanna

IBM has announced its intent to acquire DataStax, a leading data platform provider. This strategic acquisition significantly boosts IBM’s AI data platform by integrating advanced vector capabilities critical for powering retrieval-augmented generation (RAG) applications. It positions IBM to help businesses leverage value from vast volumes of unstructured data, an area where IBM lacks a strong foothold.
IBM's Acquisition of DataStax: A Major Boost for Its AI Data Platform

1 month ago | forrester.com | Noel Yuhanna |Kim Herrington |Brian Hopkins

IBM has announced its intent to acquire DataStax, a leading data platform provider. This strategic acquisition significantly boosts IBM’s AI data platform by integrating advanced vector capabilities critical for powering RAG applications. It positions IBM to help businesses leverage value from vast volumes of unstructured data, an area where IBM lacks a strong foothold.
Of S-Curves, AI And Adaptive IT Capabilities

Oct 6, 2024 | forrester.com | Leslie Joseph |Stephanie Liu |Noel Yuhanna

This year feels different. Global geopolitical, economic, and technological shifts are compelling businesses in the Asia Pacific (APAC) region to adapt like never before. In our June forecast, we captured how tech spending in APAC is transforming in response to this evolving landscape. We discussed how enterprises across the region are embedding adaptivity into the core of their business processes and, naturally, their IT capabilities as they respond to an ever-changing world.
Lots Of Potential... And Confusion

Oct 4, 2024 | forrester.com | Stephanie Liu |Noel Yuhanna |Alyson Clarke

AI agents are getting a lot of buzz. They featured in Forrester’s Top 10 Emerging Technologies for 2024, bagged the keynote spot at Salesforce’s conference, and have allegedly triggered an arms race between OpenAI and big tech companies. What, exactly, are AI agents? Forrester defines AI agents as:General AI systems trained to act invisibly on behalf of an enterprise or individual, performing tasks, making decisions, and interacting with data or other systems autonomously.
Unleashing the First Forrester Wave For Vector Databases

Oct 1, 2024 | forrester.com | Noel Yuhanna |Andre Kindness |Naveen Chhabra

Forrester has just released its inaugural Vector Database Wave, marking a significant milestone in this rapidly evolving category. The vector database market is buzzing and nearly all other database vendors are racing to offer vector support. While native vector databases have had a head start over the past few years, traditional database vendors are now setting aggressive timelines to catch up. We haven’t witnessed this level of excitement in the database landscape in decades.