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2 months ago | 
forrester.com | Laura Ramos |Peter Wannemacher |Mike Proulx
On March 18, Adobe announced its agentic AI roadmap at Adobe Summit. Listening to the keynote presentations and watching the demos at Adobe Summit, I was impressed with their vision’s potential, the scope of change it portends, and the degree to which they featured B2B use cases and examples.
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2 months ago | 
forrester.com | Peter Wannemacher |Mike Proulx |Sam Higgins
Effective digital leaders treat strategy as both a verb and a noun: A cycle of work and outputs that sets an organization’s direction and continuously explores new ideas. A Strategy-on-a-Page is an output that lays out the essential components of your digital strategy on a single page.
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Feb 28, 2025 | 
forrester.com | Oliwia Berdak |Peter Wannemacher |Aurelie L'Hostis
FinovateEurope took place in London again this week and I was lucky enough to attend. This year marked my 12th Finovate anniversary, making me something of a veteran (or a diehard fan!). Over the years, I’ve witnessed the hype, the growing up, and the reckoning in the sector. While fintech won’t result in full market upheaval, it was exciting to see more energy return to the event this year. Perhaps unsurprisingly, this was mostly thanks to AI.
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Feb 25, 2025 | 
forrester.com | Manuel Geitz |Peter Wannemacher |Naveen Chhabra
Ever felt like your organization is a maze of disconnected teams, each working in its own bubble? You’re not alone. Many companies have tried to increase delivery speed with small, agile teams, but have ended up with a bunch of siloed squads instead of a cohesive unit. Enter the platform org structure—an increasingly popular option to break down silos and deliver scale.
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Feb 7, 2025 | 
forrester.com | Andre Kindness |Peter Wannemacher |Christina McAllister
On January 30th, 2025 the DOJ moved to block the acquisition of Juniper by HPE. They are concerned about 60% of WLAN market being occupied up by two vendors (HPE and Cisco) and that it would stifle any innovation coming from other vendors that have single-digit market share (which pretty much the rest).
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Feb 6, 2025 | 
forrester.com | Conrad Mills |Thomas Husson |Peter Wannemacher
Forrester’s annual B2B event trends survey is back! We invite all B2B event leaders and practitioners to participate and gain access to the latest B2B event market trends to help shape their event strategy over the next 12 months. Last Year’s SurveyThe 2024 survey delivered a number of insights into the evolving event mix, priority focus areas, and approaches to event technology. These included:Two-thirds of marketers faced flat or declining event budgets.
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Feb 5, 2025 | 
forrester.com | Thomas Husson |Peter Wannemacher |Christina McAllister
I look forward attending the AI Action Summit in Paris, France, next week. After the two previous summits hosted respectively at Bletchley Park in the UK (November 2023) and in Seoul the Republic of Korea (May 2024), French President Macron has decided to host a new AI Summit co-chaired with India in on February 10th and 11th in Paris, France. Who will attend and what is expected?
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Feb 4, 2025 | 
forrester.com | Shari Srebnick |William McKeon-White |Peter Wannemacher
“Strategy without tactics is the slowest path to victory. Tactics without strategy is that noise you hear right before defeat.” – Sun Tzu, The Art of WarCS practitioners often talk to me about postsale strategy and tactics. What I’ve noticed from those conversations is that those terms are being used interchangeably despite being different, though complementary, concepts. In our State of Customer Engagement Survey, 2024 survey, however, we found that CS teams over-rotate on the tactical.
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Feb 4, 2025 | 
forrester.com | Peter Wannemacher |Christina McAllister |Indranil Bandyopadhyay
Driving in engagement is top of mind for most digital banking leaders. Forrester’s research reveals the immense value – for both customers and banks – of useful, convenient digital banking experiences. The right mobile banking offerings, for example, can unlock new value for a customer and differentiate a bank’s brand.
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Dec 6, 2024 | 
forrester.com | Mike Proulx |Kelsey Chickering |Peter Wannemacher
After hearing the arguments in September, the federal appeals court in Washington unanimously ruled to uphold the law signed in April that forces the app to either cut ties with its China-based parent company (ByteDance) or be banned. Despite TikTok being that much closer to a ban, we stand by our prediction that TikTok will not get banned or divest in the US in 2025. Why not?
