Sandy Mair

Jul 10, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Jon Crane |Mike Chivers |Sandy Mair

There’s no escaping it, it’s everywhere. We’ve witnessed brands that have no true connection with football activate in the space, we’ve seen the likes of musicians and fashion labels collaborate and leverage the Euros hype. Football is at every corner, so it seems obvious to ride the wave from the brand POV, whether that is to leverage football as a cultural passion point, drive brand equity or maintain relevance to a desired audience.