Jon Crane

Oct 3, 2024 | creativebrief.com | Jon Crane

Jon Crane, client and commercial director, FreshBritain on why the industry needs to power SMEs, the growth engine of the UK economy Client and Commercial Director FreshBritain Pro-bono charity campaigns;  lots of agencies do this kind of work. Some shout about it, many don’t. Helping out like this is laudable, our industry should be giving back.

Sep 11, 2024 | mediacatmagazine.co.uk | Lottë Jones |Svilena Keane |Jon Crane |Louise Leitsch

What do young people want from brands? The million pound question on the minds of all marketers is how to engage younger audiences in a time of media fragmentation. Brand communication has had to adapt quickly to the digital-first age, and traditional advertising strategies have made way for emerging channels like influencer marketing.

Jul 10, 2024 | mediacatmagazine.co.uk | Natasha Randhawa |Jon Crane |Mike Chivers |Sandy Mair

There’s no escaping it, it’s everywhere. We’ve witnessed brands that have no true connection with football activate in the space, we’ve seen the likes of musicians and fashion labels collaborate and leverage the Euros hype. Football is at every corner, so it seems obvious to ride the wave from the brand POV, whether that is to leverage football as a cultural passion point, drive brand equity or maintain relevance to a desired audience.

Apr 10, 2024 | mediacatmagazine.co.uk | Grace Gollasch |Glynn Jones |Jon Crane

In late March, Seed (Amplify’s Gen Z agency) hosted its ‘Cultivating Community’ event, a What Matters to Us project, in partnership with eight youth-run communities. They collaborated with for-youth-by-youth communities and cultural visionaries to explore how community is shaping the next generation and what this means for brands.

Mar 6, 2024 | mediacatmagazine.co.uk | Emily McDonnell |Louise Millar |Jon Crane |Louise Leitsch

For those of us who remember the origins of blogging, the recent resurgence of the format has a touch of nostalgia about it. But for Gen Z, the discovery of long-form written content is proving to be a resounding hit. Whether it’s blogs and newsletters or even vlogs, I’ve seen a tangible step change in the popularity of content that offers a deeper snapshot into the world of its creator.