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Oct 15, 2024 | 
prweek.com | Mike Chivers
Domino's Pizza has been known for its ‘knack’ for cultural commentary.
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Oct 7, 2024 | 
mediacatmagazine.co.uk | Ben Kay |Tiffany Horan |Mike Chivers |Nina Nørgaard Jacobsen
When I was a little younger we used to discuss the ultimate measure of an ad campaign’s success: if you happened to be in a taxi, the driver might ask what you did for a living. After sheepishly admitting to your career in advertising, a second question would invariably occur: ‘Anything I’ve seen?’And that was a reasonable question to ask; after all, our work would usually appear in the kind of places regular, everyday people (like cabbies) would see it: billboards, newspapers, magazines and TV.
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Sep 24, 2024 | 
mediacatmagazine.co.uk | Manèle El Zoghlami |Alexa MacKie |George Bateman |Mike Chivers
If you looked at the VMAs this year, you probably noticed plenty of nods and references to iconic ’90s and 2000s outfits, yet again. The VMAs are known for being a playground of references to past celebrities’ looks, and this year was no different. Sabrina Carpenter referenced Madonna’s 1991 look, Halsey embodied Elizabeth Hurley’s 1996 Versace gown, and Paris Hilton recreated her very own iconic 21st birthday dress.
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Aug 21, 2024 | 
mediacatmagazine.co.uk | Mike Chivers
Transport for London (TfL) has partnered with VCCP and Wavemaker UK to launch ‘Abuse has Consequences’: a new D/OOH campaign to tackle violence against TfL staff. This campaign comes at a time when work-related violence is on the rise, with TfL uncovering a 5% increase in reports of verbal abuse and threats in 2023/2024 (10,493) compared to 2022/2023 (9,989). However, reports of physical violence incidents over the same period have decreased by 20%.
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Jul 11, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Mike Chivers |Luca Della Dora
Last week, I attended day two of MAD//Fest at the Old Truman Brewery in London. With content spread across ten topic-themed stages, the festival’s speakers addressed everything from attention, creativity, and brand innovation to Artificial Intelligence, emerging tech, and the creator economy.
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Jul 10, 2024 | 
mediacatmagazine.co.uk | Natasha Randhawa |Jon Crane |Mike Chivers |Sandy Mair
There’s no escaping it, it’s everywhere. We’ve witnessed brands that have no true connection with football activate in the space, we’ve seen the likes of musicians and fashion labels collaborate and leverage the Euros hype. Football is at every corner, so it seems obvious to ride the wave from the brand POV, whether that is to leverage football as a cultural passion point, drive brand equity or maintain relevance to a desired audience.
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Jun 19, 2024 | 
mediacatmagazine.co.uk | Svilena Keane |Mike Chivers |Becks Collins |Rob Blake
The summer of sports is upon us, and while this is certainly cause for excitement it’s also cause for concern. Considering the usual spike in hate speech around major sporting events, the world’s largest socially-led creative agency, We Are Social, have published their Braving the Backlash report, exploring how sports brands can best tackle rising online hate.
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Jun 17, 2024 | 
mediacatmagazine.co.uk | Alice Pukhova |Mike Chivers |Becks Collins |Matt Straker-Taylor
Pride month is a time for LGBTQI+ strategists to both celebrate their identities and, with a mix of cringe and schadenfreude, observe brands’ often failed attempts to engage in Pride — commonly known as rainbow-washing. This phenomenon is widely discussed in progressive creative circles, where the consensus is clear: to avoid rainbow-washing, brands must commit deeply to social causes and authentically represent LGBTQI+ stories.
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Jun 11, 2024 | 
mediacatmagazine.co.uk | Mike Chivers |Becks Collins |Kate Knowles |Angie Gola-Ebue
Queer rights are under increasing attack. From legislative rollbacks to violent hate crimes, the LGBTQIA+ community faces a surge of intolerance worldwide. Research from Stonewall showed in the UK alone, hate crimes against LGBTQIA+ people have soared by 112% over the past five years, with transgender hate crimes rising a staggering 186%. As a gay man, these statistics hit home and are familiar.
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May 28, 2024 | 
mediacatmagazine.co.uk | Harry Kinnear |Grace Gollasch |Andrea Buzzi |Mike Chivers
The early 2000s brought us the age of social media, endowing us with an unlimited capacity to share our lives with the world. Our reward was that we got to see the lives of all our friends, family, colleagues, and all their friends, families and colleagues — all for free. As competition ramped up in the 2010s and companies fought over our attention, we found ourselves at the centre of a rush to give us more: better services, faster, more innovative and more advanced.
