Sannat Chandna

Aug 8, 2024 | lexology.com | Revanta Mathur |Sannat Chandna |Shailendra Kumar Shukla

IntroductionIn the dynamic world of digital marketing, moment marketing is emerging as a potent strategy for leveraging real-time events and trending issues to engage audiences across social media platforms. Its agility and virality have helped many brands successfully connect with the general public, particularly social media users, across the globe in unprecedented ways.