Shailendra Kumar Shukla

Aug 8, 2024 | lexology.com | Revanta Mathur |Sannat Chandna |Shailendra Kumar Shukla

IntroductionIn the dynamic world of digital marketing, moment marketing is emerging as a potent strategy for leveraging real-time events and trending issues to engage audiences across social media platforms. Its agility and virality have helped many brands successfully connect with the general public, particularly social media users, across the globe in unprecedented ways.

Apr 1, 2024 | lexology.com | Swati Goel Sharma |Gitika Suri |Sandeep Pandey |Shailendra Kumar Shukla

IntroductionIntellectual Property Rights (IPR) have undergone significant evolution in the recent past, and the increasing number of filings for different types of IP rights across the world show the increasing commitment of countries to foster innovation, creativity, and their desire to sustain it. In today’s rapidly evolving landscape of innovation and technology, securing intellectual property rights through patents has become paramount for businesses and inventors.