
Sara Lavenduski
Executive Editor at ADVANTAGES
Executive Editor of Digital Content for ASI Media, Advertising Specialty Institute ✍️ 📚 ☕️ 🍝 🐎
Articles
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2 weeks ago |
members.asicentral.com | Sara Lavenduski
Key Takeaways• Uncertainty in Business: Shih emphasized that businesses must adapt to constant changes and uncertainties, and highlighted the need for flexibility and scenario planning in business operations. • Impact of Tariffs on Supply Chains: With components sourced globally, tariffs can lead to substantial price increases for consumer goods, making it difficult for companies to absorb these costs without passing them on to consumers.
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3 weeks ago |
printandpromomarketing.com | Sara Lavenduski |Bill Prettyman |Harriet Gatter |Will Prettyman
Key Takeaways• Networking & Learning Opportunities: Distributors at ASI Show Fort Worth appreciated engaging supplier interactions and valuable educational sessions, including the first-ever ESP+ User Conference. • Focus on Product Trends & Innovation: The event showcased the latest product designs and imprinting techniques, with highlights such as retail-inspired women’s apparel, custom socks and sneakers, and eye-catching colors.
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3 weeks ago |
printandpromomarketing.com | Sara Lavenduski |Harriet Gatter |Will Prettyman
Key Takeaways• One-Stop Shop Experience: Major clients across various industries want to access both promo and print products from a single provider. This enhances customer satisfaction and streamlines their purchasing process. • Print’s Unique Value: Print is highly valued by top brands for their quality communication, ability to cut through digital noise and enhancement of brand credibility.
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3 weeks ago |
members.asicentral.com | Sara Lavenduski
Key Takeaways• One-Stop Shop Experience: Major clients across various industries want to access both promo and print products from a single provider. This enhances customer satisfaction and streamlines their purchasing process. • Print’s Unique Value: Print is highly valued by top brands for their quality communication, ability to cut through digital noise and enhancement of brand credibility.
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3 weeks ago |
members.asicentral.com | Sara Lavenduski
Key Takeaways• Emphasize Value: Highlighting the benefits and quality of their products and services can help distributors justify their pricing and differentiate them from competitors. • ‘Charge What You’re Worth’: It’s important for distributors to confidently charge prices that reflect the true worth of their offerings. Undervaluing their products can lead to unsustainable business practices and diminished perceived value.
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