Seyi Oduwole

United Kingdom

Foresight & Strategy at The Future Laboratory

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Articles

Stat: UK shopping centres lag in EV charging infrastructure

3 weeks ago | lsnglobal.com | Seyi Oduwole

UK – On day three of SXSW London, the design track spotlighted the future of design in an AI-driven world, with speakers urging designers to focus on what makes them human: empathy and grief. Peter Skillman, global head of design at Philips, argued that empathy isn’t a soft skill but a strategic one that leads to better care outcomes. He presented Philips Pediatric Coaching as a case study in empathetic design that is impactful and cost-effective for children undergoing MRI scans.
Nike and Lego team up on creative play experiences and products

3 weeks ago | lsnglobal.com | Seyi Oduwole

UK – On day two of SXSW London, the panel Retail Remix: The Store of 2050 brought together executives from Co-op, Mondelez International and creative agency VCCP to explore the future of in-store discovery as AI agents increasingly take over online browsing and purchasing. ‘If AI assistants are generating shopping lists, will people even go to grocery stores any more?’ asked Julia Sparrow, head of consumer experience Northern Europe at Mondelez. ‘Currently, visits are purely functional.
Urban Transport Futures

3 weeks ago | lsnglobal.com | Seyi Oduwole |Alice Crossley |Emily Rhodes

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Brand Innovation Debrief: Hyrox

3 weeks ago | lsnglobal.com | Seyi Oduwole

BECOME A MEMBER TODAY Sign up to one of our subscription packages and get unlimited access to a hive of insights – from microtrends and macrotrends to market reports, daily news, research across eight industry sectors and much more.
Stat: US teen beauty spending soars to record high fuelled by fragrance boom

3 weeks ago | lsnglobal.com | Seyi Oduwole

UK – The first edition of SXSW in London brought hundreds of visitors to Shoreditch for a mix of music, film, experiential workshops and forward-thinking talks. On day one, the standout panel 'Ageing and Biohacking – The Science of Immortality' explored the shift from lifespan to healthspan. Dr Nichola Conlon, scientist and founder of longevity supplement company Nuchido, said biological age will soon become the key wellness metric.
Oura flips the script on ageing in new Give Us the Finger campaign

3 weeks ago | lsnglobal.com | Seyi Oduwole

US/UK – Oura is challenging cultural norms around ageing with its latest brand campaign, Give Us the Finger. The campaign highlights the Oura Ring’s signature placement on the index finger, where it captures optimal health data, but also serves as a symbol of shared identity among users. ‘It’s a statement of identity and an invitation to live with energy, resilience and vigour at every age,’ says the brand.
Stat: Gen Z Brits wish they were growing up without the internet

3 weeks ago | lsnglobal.com | Seyi Oduwole

US – Fairmont Hotels & Resorts has unveiled a new global brand campaign Make Special Happen spotlighting the luxury hospitality brand’s legacy of hosting iconic moments. Directed by acclaimed filmmaker Jean Claude Thibaut and developed by creative agency King & Partners, the campaign evokes the timeless charm of classic cinema.
Fjör launches world’s first hydrolytic body moisturiser

4 weeks ago | lsnglobal.com | Seyi Oduwole

UK – Biotech-led skincare brand Fjör is launching the world’s first hydrolytic body moisturiser on 3 June 2025. The microbiome-first product, powered by 30 years of enzyme science, is designed to deliver 24-hour hydration while rebuilding the skin’s natural ecosystem. Founded by Swedish-Singaporean Natalie Enslöw, Fjör is redefining skin health by addressing microbiome deficiency caused by over-cleansing, urban pollution and harsh skincare routines.
New study links increased social media use to later depression in youth

1 month ago | lsnglobal.com | Seyi Oduwole

UK – A recent study published in JAMA Network Open has found that higher social media use among tweens and teens may lead to increased depressive symptoms over time. Researchers at the University of California, San Francisco, tracked 11,876 young people over three years using data from a large federal study. They discovered that youths who spent more time on social media than their personal average later reported greater signs of depression.
Arabian Travel Market 2025: Five Trends to Watch

1 month ago | lsnglobal.com | Seyi Oduwole

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