Seyi Oduwole

2 days ago | lsnglobal.com | Seyi Oduwole

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2 days ago | lsnglobal.com | Seyi Oduwole

Brazil – Brazilian cosmetics brand O Boticário has launched Her Touch, a digital book that aims to dismantle taboos around female pleasure by reframing the skin as an erogenous zone. Created with agency AlmapBBDO and published by Editora Labrador, the guide is free to download for adults on Amazon Brazil and the company’s social platforms. Written by clinical sexologist Mari Williams and illustrated by three Brazilian artists, Her Touch invites women to explore their bodies with a poetic tone.

2 weeks ago | lsnglobal.com | Seyi Oduwole

Australia - 1001 Optometry, an Australian eyewear company, has unveiled a thought-provoking campaign, The Hidden Eye Test, developed in collaboration with VML and AI artist Prospex Park. With increasing rates of preventable eye decline in Australia, 1001 Optometry aims to encourage people to get their eyes tested without directly telling them. The campaign features outdoor ads with text visible only to those with impaired vision, using advanced AI to create a unique, interactive experience.

3 weeks ago | lsnglobal.com | Seyi Oduwole

Global – Water for People, Edelman and Toronto studio The Gas Company have designed a book that can only be read when wet. Printed with hydrochromic ink that is invisible to the naked eye and only reveals its text when exposed to water, the Dehydrating Book is the first of its kind. Aiming to raise awareness of the global water crisis, the book is ‘symbolic of the current realities and obstacles of communities in Latin America’, commented Mark Duey, Water for People’s CEO.

3 weeks ago | lsnglobal.com | Seyi Oduwole |Dan Hastings-Narayanin |Alice Crossley

Japan – McDonald’s Japan has launched Fandom Feast: McDonald’s Live Party (#リアタイマクパ), an interactive experience blending fandom culture with mobile ordering. Developed with TBWAHakuhodo, the campaign targets Gen Z and promotes its app’s Mobile Order & Pay feature, which already drives 20% of transactions. The collaboration with Japanese girl group XG featured a full social media takeover and a limited-time XG Bundle Menu, turning McDonald’s meals into a shared fan experience.