The Future Laboratory

Our top-notch trends analysis, strategic research, and innovation planning services prepare businesses for future success.

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The Future of Sport and AI

Nov 4, 2024 | thefuturelaboratory.com | Alex Hawkins

By 2032, it is estimated that the global AI in sports market will reach just under $30bn – setting in motion a change in thinking that promises to reshape how we compete, consume and connect with sports. From data-driven strategies to real-time coaching insights, the impact is already being felt across the board – and it is only set to grow. At The Future Laboratory, we recently partnered with G42 to explore this exciting future.
Scent Retail Futures

Oct 1, 2024 | thefuturelaboratory.com | Ozge Sargin

At theFT Business of Luxury Summit 2024, Stéphane de La Faverie, executive group president of The Estée Lauder Companies, discussed the evolution of the luxury industry from a pyramid structure to an hourglass model. He said: ‘Luxury is experiencing tremendous growth, especially at the base of the pyramid.
Cultural Curation in the UAE

Aug 19, 2024 | thefuturelaboratory.com | Jessica Smith

The sleek and colourful homepage of The Sandy Times sets the tone. It is of a cultural platform filled with content where reviews of World Art Dubai, Design Doha and the art of the Arab world at the 60th Venice Biennale sit next to profiles of feline TikTok sensation Sister Minnie and interviews with everyone from fashion model Lana Albeik to influencer UAE skateboarder Nawstique, and the director of Dubai art gallery Firetti Contemporary, curator Cèline Azem.
Cosmoprof Bangkok 2024: Eight Key Takeaways

Aug 6, 2024 | thefuturelaboratory.com | Jessica Smith

In its third edition,Cosmoprof CBE ASEAN(Bangkok, 13-15 June) has become a crucial platform for presenting cutting-edge beauty advancements and trends in Southeast Asia. The 2024 edition saw over 1,500 brands and suppliers from 18 countries and regions. The accompanying Cosmotalks schedule raised pertinent discussions about the future direction of the beauty industry, particularly in terms of sustainability and technological integration.
VivaTech 2024: Accessibility, Climate Tech and AI in Healthcare

Jul 23, 2024 | thefuturelaboratory.com | Manèle El Zoghlami

Human-centric AI and accessibilityIn a session unveiling consumer electronics brandHonor’s latest innovations, CEO George Zhao addressed a rising concern about AI capabilities: ‘AI is transforming our daily lives, and we must learn to coexist with it.
House of Beautiful Business Festival 2024: Creating a Life-centred Economy

Jul 9, 2024 | thefuturelaboratory.com | Holly Friend |Rachitha Seneviratne

Imagining, Not Predicting, the FutureIt’s easy to be pessimistic about the future. But in Tangier, speakers bucked the trend of doomerism, instead choosing to approach tomorrow with hopeful creativity. Rejecting the act of ‘predicting’ in favour of ‘choosing’ the future we want, cultural anthropologistMatt Kleinand urban plannerGeci Karuri-Sebinasat down to share their hopes for tomorrow.
Generations : Now and Next 2024-2025

May 7, 2024 | thefuturelaboratory.com | Fiona Harkin

We know how important meaningful connection is today, more than ever. That’s why earlier this month The Future Laboratory brought back its members’ and clients’ Network Evening, hosted at our rooftop office in East London. The topic? Findings from our intelligence platformLS:NGlobal’s recently launched Generations: Now and Next 2024–2025macrotrend. It’s a fitting topic for a real-life networking event as it addresses a growing disconnection between age groups.
New Codes of Luxury in Saudi Arabia

Apr 29, 2024 | thefuturelaboratory.com | Alex Hawkins

Under the framework of Vision 2030, Saudi Arabia is entering a new era of innovation and enterprise – emerging as a nexus of locally relevant yet internationally networked luxury. This report offers a comprehensive exploration of the key success factors for brands and local visionaries to create the next wave of Saudi-first experiences, destinations and brands.
The Future of Work is Entering its Synth Era

Apr 26, 2024 | thefuturelaboratory.com | Alex Hawkins

: The upside of automationFor years, it has been feared that AI and automation will displace future workers. At present, about one in five American workers have a job with ‘high exposure’ to artificial intelligence, according to Pew Research Center. But technology and innovation also create new opportunities. Upskilling is likely to be key.
2024 Cocktail Trends Report

Dec 20, 2023 | thefuturelaboratory.com | Alex Hawkins

Building on the introspection of 2023, when individuals redefined their identities amid global changes, 2024 will be seen as a time to embrace the unsettled, get to know the unknown and welcome tastes of optimism. Interest and exploration are on the rise, and consumers have never been more discerning about what they want and need. They’re approaching life – the drinks world included – with values and expectations in tow, reshaping cocktails, spirits and drinking culture as they go.