Alice Crossley

1 day ago | lsnglobal.com | Alice Crossley

UK – The first day of World Retail Congress 2025 in London revolved around the theme Faster, Bolder, Smarter. Opening the day, Ken Murphy, CEO of multinational supermarket chain Tesco, set the tone by stating: ‘In an age of uncertainty, discord and division, trust carries a higher currency than ever.’ His keynote address placed human needs at the centre, emphasising that brand trust will be the most valuable asset for retailers navigating the next economic cycle.

2 days ago | lsnglobal.com | Alice Crossley

UK – Primark is spotlighting affordable fashion essentials with the launch of its new spring/summer campaign, Never Basic – Standout Quality. Iconic Prices. Running across 462 stores in 17 markets and on digital platforms, the campaign aims to challenge perceptions that value means compromising on quality. Featured items include wardrobe staples such as 100% cotton T-shirts, recycled cotton camisoles and cotton waffle shorts, with prices starting from £2 ($2.51, €2.32).

3 days ago | lsnglobal.com | Alice Crossley

Global – Johnnie Walker has unveiled its first collaboration under its new luxury platform Johnnie Walker Vault, partnering with French couture designer Olivier Rousteing for Couture Expression, a limited-edition whisky collection blending fashion and flavour. Developed in partnership with master blender Dr Emma Walker, Couture Expression spans four blends – Spring, Summer, Fall and Winter – inspired by Rousteing’s emotional connection to the seasons.

6 days ago | lsnglobal.com | Alice Crossley

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, senior foresight analyst Rose Coffey discusses Vivobarefoot’s circular footwear system,characters as brand tools and why the Met Gala’s celebration of Black dandyism must lead to something more lasting than red carpet moments. : As a self-proclaimed connoisseur of ugly shoes, I can’t stop thinking about Vivobarefoot’s VivoBiome Tabi Gen 01 sandals.

1 week ago | lsnglobal.com | Alice Crossley

UK – Sweaty Betty is back with a powerful new chapter of its Wear the Damn Shorts campaign, confronting women’s leg-related insecurities head-on. Research by the activewear brand reveals that only 16% of UK women feel confident wearing shorts while exercising, with just 15% of customers wearing them regularly. The campaign, created by Havas London, responds with a cinematic celebration of real legs highlighting varicose veins, cellulite and scars.