Alice Crossley
Contributor at Freelance
Analyst at The Future Laboratory
foresight analyst @thefuturelab words for Dazed, i-D, GQ, Cosmo, The Face, Harper’s Bazaar, Telegraph, Reaction, Woo 🍓🍓🍓 contact: [email protected]
Articles
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1 week ago |
lsnglobal.com | Alice Crossley
Brazil – To mark its centenary, beach-born beer brand Corona has unveiled the world’s first sun reserve at Piedade Beach in Pernambuco, Brazil. The initiative, developed in partnership with Grey agency, seeks to protect sunlight on public beaches. The company is leasing beachfront land so that height restrictions can be placed on new buildings, thereby limiting the amount of urban development that could cast shadows over shorelines.
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1 week ago |
lsnglobal.com | Olivia Houghton |Dan Hastings |Alice Crossley
Brazil – Suncare brand Mami Wata is using humour and nostalgia to highlight the often-overlooked importance of scalp protection. In its latest campaign, developed with agency Artplan, the brand adopts a retro infomercial style to target bald consumers with a tongue-in-cheek offer: scan your ‘face’ – referring not to facial features, but to the wrinkle-like shapes often found on the backs of bald heads – to receive a coupon code for two sunscreens for the price of one.
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1 week ago |
lsnglobal.com | Alice Crossley
Compostable Cosmetics British skincare brand Wildsmith and tech-bio innovator Shellworks are setting a new standard for sustainable luxury with Vivomer, a compostable, microbe-made packaging material designed to disappear into the earth without a trace. By Alice Crossley
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1 week ago |
lsnglobal.com | Dan Hastings |Alice Crossley
Brazil – Pepsi is inviting diners to co-create bold new dishes with its AI-powered campaign Your Bites, Your Rights. Launched at Pirajá, a Rio-style bar and restaurant in São Paulo, the experience swaps traditional menus for tablets, letting guests mix ingredients via voice command. From sausage stroganoff to vegan moqueca sandwiches, the AI tool generates digital dish images, which chefs then bring to life in real time.
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1 week ago |
lsnglobal.com | Alice Crossley |Dan Hastings
US – Beyoncé’s haircare brand Cécred has launched its debut campaign, A Deeper Understanding of Hair, created in partnership with Wieden+Kennedy. Rooted in documentary-style storytelling, the campaign highlights the emotional significance of hair through the lived experiences of six real women.
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RT @ecwebster22: big love to #apits for giving me: my first job, an insight into the Great British psyche and a surprisingly good understan…
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I wrote about being addicted to secondhand shopping... Amazing apps like Vinted and Depop make it so easy to quit fast fashion, but there are pitfalls of taking it too far and falling into a rabbit hole of overconsumption, rather than questioning the need for endless new things!
Help! I'm addicted to secondhand shopping apps https://t.co/w4ZXRU8UEm
