Exchange4media

Founded in 2000, exchange4media focuses on delivering specialized and high-quality publications tailored for professionals in marketing, advertising, and media.

National, Trade/B2B

English

Online/Digital

Outlet metrics

Domain Authority

Ranking

Global

#68480

India

#5550

News and Media

#273

Traffic sources

Monthly visitors

Articles

Brand architect, storyteller, now Founder: Madhu S Dutta’s bold leap with HOUSE OF MSD

4 weeks ago | exchange4media.com | Ruhail Amin

For over two decades, Madhu S Dutta has been the quiet force behind some of India's most iconic and culturally resonant brands. She helped make gold feel contemporary at Tanishq, reimagined legacy retail at Pantaloons and turned suiting fabric into emotional storytelling at Raymond. Now, she's putting her name, quite literally, on the front door.
Boardroom to Living Room: Why B2B brands in India are betting big on CTV

1 month ago | exchange4media.com | Shantanu David

Once the private preserve of shiny FMCG giants and OTT-happy D2C disruptors, Connected TV (CTV) advertising is fast turning into serious business for... well, serious businesses. Think less cola and crypto, more cloud and compliance. In 2025, India’s B2B marketers are doing something unexpected: they’re entering your living room—with a pitch. The CTV story in India is no longer a speculative subplot.
Gulshan Verma set to join Amazon Ads as LCS Business Head

1 month ago | exchange4media.com | Kanchan Srivastava

In a strategic move that signals Amazon India's efforts to strengthen its advertising portfolio, Gulshan Verma is set to join Amazon Ads India to lead its Large Clients Services (LCS) business. Verma brings over two decades of experience in digital media and advertising to his new role. Serving as the CEO of JioAds, the advertising arm of Jio Platforms, since 2021, today is Verma’s last day at JioAds, highly placed sources told e4m. He is all set to join Amazon Ads on Monday, e4m has learnt.
PIB busts 12 YouTube channels for spreading fake news about govt

Jun 13, 2024 | exchange4media.com | Sohini Ganguly |Shantanu David

NFTs were all the rage when they came to public attention. Never mind that a global populace coming out of Covid confinement was looking for an acronym that didn’t depress them. Some people made some purchase decisions that would go on to define the swift blow-up and swifter bang of the NFT bubble. The echoes of that pop can still be heard as brands, marketers, and merchants are leveraging the token, based on blockchain technology, to new non-fungible heights.
How NFTs can change the game for brand-consumer engagement

Jun 13, 2024 | exchange4media.com | Shantanu David |Sohini Ganguly

The Ministry of Information & Broadcasting’s mandate about submitting self-declaration certificates for all new advertisements from June 18 has left the marketing and advertising fraternity—especially the digital advertising ecosystem—a tad concerned and confused. Digital experts note that with the massive number of assets that go into performance marketing on digital platforms, it would be a draining task to put out a paper trail or self declaration for each of them.
Modi 3.0: A new, developed and aspirational India

Jun 13, 2024 | exchange4media.com | Kailashnath Adhikari |Kushal Sanghvi |Ambarnath Sinha

After facing numerous hurdles, I finally stood before Ramao ji Rao Garu in his Hyderabad office. This meeting was crucial; it would decide whether I would become part of his esteemed team. Having cleared all previous rounds with his most trusted lieutenant, Delhi Bureau Chief N K Singh, I was confident. My extensive career included eight prior jobs and a significant stint abroad as a journalist, making interviews a familiar terrain for me.
Are advertisers warming up to ICC Men’s T20 World Cup 2024?

Jun 13, 2024 | exchange4media.com | Sonam Saini

After receiving a subdued response from advertisers initially, the ICC Men’s T20 World Cup 2024 seems to be gaining momentum now. Marketers, who had been cautious due to factors like cricket fatigue, different time zone and significant investments already made in the IPL and elections, may now begin to embrace the tournament, say industry experts.
Why advertising needs to spark a dialogue in today's media landscape

May 27, 2024 | exchange4media.com | Rahul Vengalil

The recent resurgence of Malayalam cinema piqued my interest. During an internal meeting, colleagues from various regions were passionately discussing films like ‘Manjummel Boys’, ‘Bramayugam’, and ‘Aavesham’. As a Keralite who grew up watching the classics of the 80s and 90s, I was both surprised and proud. I was surprised that a non-Keralite pegged these movies at a higher pedestal and happy that Malayalam movies have finally crossed the language barrier among the masses.
CIDCO notice to remove illegal hoardings ‘unlawful’: Ad agencies to HC

May 27, 2024 | exchange4media.com | Kanchan Srivastava |Sonam Saini

At the recently held e4m OOH Conference, Lemma unveiled its new logo to showcase the company’s omnichannel approach. According to Gulab Patil, Founder & CEO of Lemma, the rebranding was spurred by the increasing interest from advertisers and agencies in reaching their target audience through a unified platform. To share more on the revamp, the challenges faced by the OOH and DOOH industry, and the company’s plans for this year, Gulab Patil engaged in a detailed conversation with exchange4media.
‘Goafest 2024 actioned the theme of adaptability by moving from Goa to Mumbai’ - Exchange4media

May 22, 2024 | exchange4media.com | Naziya Alvi Rahman

Day 3 of Goafest 2023 on Saturday saw ABBY One Show Awards being announced in 15 categories. Leo Burnett India won big, bagging the Creative Agency of the Year title with five gold. Law & Kenneth Saatchi & Saatchi Pvt Ltd and FCB Group took the second and third spots, respectively. Leo Burnett India was also named Branded Content & Entertainment Specialist Agency of the year with two gold. Enormous and Tribes Communications ranked second and third respectively.