Exchange4media

1 week ago | exchange4media.com | Shantanu David

Once the private preserve of shiny FMCG giants and OTT-happy D2C disruptors, Connected TV (CTV) advertising is fast turning into serious business for... well, serious businesses. Think less cola and crypto, more cloud and compliance. In 2025, India’s B2B marketers are doing something unexpected: they’re entering your living room—with a pitch. The CTV story in India is no longer a speculative subplot.

2 weeks ago | exchange4media.com | Kanchan Srivastava

In a strategic move that signals Amazon India's efforts to strengthen its advertising portfolio, Gulshan Verma is set to join Amazon Ads India to lead its Large Clients Services (LCS) business. Verma brings over two decades of experience in digital media and advertising to his new role. Serving as the CEO of JioAds, the advertising arm of Jio Platforms, since 2021, today is Verma’s last day at JioAds, highly placed sources told e4m. He is all set to join Amazon Ads on Monday, e4m has learnt.

Jun 13, 2024 | exchange4media.com | Sohini Ganguly |Shantanu David

NFTs were all the rage when they came to public attention. Never mind that a global populace coming out of Covid confinement was looking for an acronym that didn’t depress them. Some people made some purchase decisions that would go on to define the swift blow-up and swifter bang of the NFT bubble. The echoes of that pop can still be heard as brands, marketers, and merchants are leveraging the token, based on blockchain technology, to new non-fungible heights.

Jun 13, 2024 | exchange4media.com | Shantanu David |Sohini Ganguly

The Ministry of Information & Broadcasting’s mandate about submitting self-declaration certificates for all new advertisements from June 18 has left the marketing and advertising fraternity—especially the digital advertising ecosystem—a tad concerned and confused. Digital experts note that with the massive number of assets that go into performance marketing on digital platforms, it would be a draining task to put out a paper trail or self declaration for each of them.

Jun 13, 2024 | exchange4media.com | Kailashnath Adhikari |Kushal Sanghvi |Ambarnath Sinha

After facing numerous hurdles, I finally stood before Ramao ji Rao Garu in his Hyderabad office. This meeting was crucial; it would decide whether I would become part of his esteemed team. Having cleared all previous rounds with his most trusted lieutenant, Delhi Bureau Chief N K Singh, I was confident. My extensive career included eight prior jobs and a significant stint abroad as a journalist, making interviews a familiar terrain for me.