Exchange4media

Jun 13, 2024 | exchange4media.com | Sohini Ganguly |Shantanu David

NFTs were all the rage when they came to public attention. Never mind that a global populace coming out of Covid confinement was looking for an acronym that didn’t depress them. Some people made some purchase decisions that would go on to define the swift blow-up and swifter bang of the NFT bubble. The echoes of that pop can still be heard as brands, marketers, and merchants are leveraging the token, based on blockchain technology, to new non-fungible heights.

Jun 13, 2024 | exchange4media.com | Shantanu David |Sohini Ganguly

The Ministry of Information & Broadcasting’s mandate about submitting self-declaration certificates for all new advertisements from June 18 has left the marketing and advertising fraternity—especially the digital advertising ecosystem—a tad concerned and confused. Digital experts note that with the massive number of assets that go into performance marketing on digital platforms, it would be a draining task to put out a paper trail or self declaration for each of them.

Jun 13, 2024 | exchange4media.com | Sonam Saini

After receiving a subdued response from advertisers initially, the ICC Men’s T20 World Cup 2024 seems to be gaining momentum now. Marketers, who had been cautious due to factors like cricket fatigue, different time zone and significant investments already made in the IPL and elections, may now begin to embrace the tournament, say industry experts.

May 27, 2024 | exchange4media.com | Rahul Vengalil

The recent resurgence of Malayalam cinema piqued my interest. During an internal meeting, colleagues from various regions were passionately discussing films like ‘Manjummel Boys’, ‘Bramayugam’, and ‘Aavesham’. As a Keralite who grew up watching the classics of the 80s and 90s, I was both surprised and proud. I was surprised that a non-Keralite pegged these movies at a higher pedestal and happy that Malayalam movies have finally crossed the language barrier among the masses.

May 27, 2024 | exchange4media.com | Kanchan Srivastava |Sonam Saini

At the recently held e4m OOH Conference, Lemma unveiled its new logo to showcase the company’s omnichannel approach. According to Gulab Patil, Founder & CEO of Lemma, the rebranding was spurred by the increasing interest from advertisers and agencies in reaching their target audience through a unified platform. To share more on the revamp, the challenges faced by the OOH and DOOH industry, and the company’s plans for this year, Gulab Patil engaged in a detailed conversation with exchange4media.