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2 weeks ago | 
thevoiceoffashion.com | Saumyaa Vohra |Darshita Goyal |Shraddha Chowdhury |Snigdha Ahuja
Bindis cycle back into global attention every few years, fascinating celebrities from Madonna to Selena Gomez—lending into their costumes and sparking debates on cultural appropriation. What’s often more interesting to observe is how India continues to wear the bindi. Its origins may be spiritual—symbolic of the ajna chakra (the third eye), with connotations varying according to colour.
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3 weeks ago | 
thevoiceoffashion.com | Saumyaa Vohra |Shraddha Chowdhury |Sohini Dey |Unnati Saini
Is Social Media, a Boon or Bane? Sahni points out that today's conscious consumer doesn’t just take a brand's word for it; they research, question, and call out inconsistencies in real time. “One overstated sustainability or efficacy claim can unravel years of trust.” Bedi calls it the ‘litmus test for brand credibility,’ with the risk of being called a ‘fake’ conscious brand being high if the messaging comes off as performative.
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1 month ago | 
bridestoday.in | Shraddha Chowdhury
On the fringes of Mumbai, against a backdrop of blush florals and soft February sunlight, Prajakta Koli—better known to millions as Mostly Sane—married her college sweetheart, Vrishank Khanal, in a celebration that was equal parts heartfelt and hilarious. From an 18-year-old’s shy confession to a dreamy wedding at Oleander Farms in Karjat, their story is one of love, laughter, and leaning into the perfectly imperfect.
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1 month ago | 
hellomagazine.in | Shraddha Chowdhury
There’s a new establishment in the beauty industry. Innovators who are changing the rules with their way of living and high-performance brands, redefining the way we perceive hair and makeup, and challenging the outdated norms of beauty. With bold creativity and fresh perspectives, they are shaping the future of representation and self-expression. Here is HELLO!’s hat tip to the changemakers transforming beauty into an art form. 1.
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1 month ago | 
hellomagazine.in | Shraddha Chowdhury
Pioneering couture with a cause, this couple, a powerhouse of design, is building their label one stitch at a time with much support—be it from their family or the community of karigars they’ve painstakingly built to buttress their brand. Opposite forces who come together in a bright spark, Rahul and Divya Mishra sit down with HELLO! to share their lives and love for each other, and their world of endless creativity.
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1 month ago | 
hellomagazine.in | Shraddha Chowdhury
There’s a new wave of trendsetters shaping the fashion landscape for their original sense of style, penchant for luxury and modern aesthetics. Then there are ateliers that are making heritage fashion the new “in” thing, stylists dictating celebrity wardrobes, and brands blurring the lines between art and design. These stars define glamour today. HELLO! spotlights the next chapter in global Indian fashion—fresh, effortless and undeniably stylish. 1.
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1 month ago | 
hellomagazine.in | Shraddha Chowdhury
There’s a new establishment in the beauty industry. Innovators who are changing the rules with their way of living and high-performance brands, redefining the way we perceive hair and makeup, and challenging the outdated norms of beauty. With bold creativity and fresh perspectives, they are shaping the future of representation and self-expression. Here is HELLO!’s hat tip to the changemakers transforming beauty into an art form. REWRITING THE RULES OF BEAUTY1. Mira Rajput Kapoor Mira Rajput Kapoor.
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1 month ago | 
hellomagazine.in | Shraddha Chowdhury
They blend bold style with purpose and weave sustainability, diversity, and ethics into every thread. More than tastemakers—they’re trailblazers, turning runways into revolutions and closets into catalysts for change. HELLO! takes a look at who is dictating taste and trends in the Indian fashion sphere right now. 1. Vishesh & Viraj Khanna, Co-founders of prêt label AKOKThey’re sharp, they’re creative, and, more importantly, they’re ready to learn.
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1 month ago | 
hellomagazine.in | Shraddha Chowdhury
Mira Rajput Kapoor. The name alone holds gravitas. As she walks in (dot on time, we may add), graceful yet stately, locks shining and complexion radiant, there’s a shared consensus across the set—when it comes to beauty, she knows what she’s doing. “I credit my mom [for my interest in beauty]. I’ve seen her look after herself all our lives.
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2 months ago | 
bridestoday.in | Shraddha Chowdhury
In conversation with Brides Today, Rahul Khanna shares a peek into their design philosophy, delving into the evolving wardrobe of grooms and the art of layering. Brides Today: For years, you’ve been consistently considered one of India’s top designers for menswear. In all these years, how have demands for men’s fashion changed? Rahul Khanna: In the past, women—wives, mothers or sisters—often took the initiative to shop for men. That was the landscape when we started menswear designing.
